# Curvy High-Rise Denim Madewell's Curvy Jean is a New Style Inspired by a Classic Silhouette By Laura McQuarrie | Published 2018-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curvy-jean References: [refinery29](http://www.refinery29.com/2018/01/188761/madewell-jeans-for-curvy-women) & [madewell](https://www.madewell.com/ca/madewell_feature/denimsizes3335_email/PRDOVR~H6389/H6389.jsp) The 'Curvy Jean' is an all-new trademark style from [Madewell](https://www.trendhunter.com/trends/madewell-the-chalet-shop) that is based off of its best-selling [high-rise skinny jeans](https://www.trendhunter.com/trends/fall-denim-styles). The new style was developed by the Madewell team to cater to women of all shapes, no matter their size. The Curvy High-Rise Skinny Jeans are available in three washes that include light and dark colorways. The new denim style boasts a raised waist, a contoured waistband and US customers have the chance to get their pair personalized with a custom monogram embroidery up to nine letters. Since 67% of women in the United States wear sizes 14 and up, a growing number of retailers like Madewell are offering much [wider range of sizes](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans) that are not capped at a certain number. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Sizing:** The trend towards inclusive sizing allows for greater accessibility and reach of products to audiences of all sizes. - **Customization:** The trend towards customization elevates personalization and uniqueness for consumers in a highly competitive market. - **Hybrid Styles:** The trend towards hybrid styles that fuse classic silhouettes and modern designs provides fresh options for consumers seeking new items in their wardrobe. ### Sectors Adopting This - **Fashion:** The fashion industry has significant opportunities to innovate in response to increased demand for inclusive sizing and customization in its products. - **Retail:** The retail industry has opportunities to leverage technology and data-driven insights to provide customers with a personalized shopping experience. - **E-commerce:** The e-commerce industry has an opportunity to disrupt traditional brick-and-mortar retail by providing customers with more accessible and convenient options for shopping, sizing, and customization. ## Related on Trend Hunter - [Thoughtful Denim Updates](https://www.trendhunter.com/trends/501-curve.md) - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md) - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Mature Fashion-Forward Brands](https://www.trendhunter.com/trends/wit-and-wisdom.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md)