# Plus-Sized Editorials There are ‘Curves Ahead' in V Magazine By Marissa Liu | Published 2010-01-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/curves-ahead-in-v-magazine References: [refinery29](http://www.refinery29.com/under_the_influence/plus_size_v_magazine_curves_ah.php#more) & [vmagazine](http://www.vmagazine.com/page.php?pn=size) A part of what is being dubbed the ‘Size Issue,’ the editorial ‘Curves Ahead’ in V magazine features curvaceous beauties who don’t normally grace the pages of high fashion glossies. Photographed by famed fashion photographer Sølve Sondsbø, the models flaunted their [scantily clad bodies](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). Frequent Lady Gaga collaborator stylist Nicola Formichetti dressed models Candice Huffine, Marquita Pring, Michelle Olson, Tara Lynn and Kasia P in [denim](https://www.trendhunter.com/trends/torrid-jeans-for-life), leotards and other fairly conservative outfits for ‘Curves Ahead.’ ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Plus-sized Models:** Opportunity for fashion brands to embrace inclusivity and showcase diverse body types in their editorials. - **Size Diversity in Fashion:** Disruptive innovation potential for brands to challenge traditional beauty standards and cater to a wider range of consumers. - **Body-positive Fashion:** Emerging market for clothing lines that promote body positivity and offer fashionable options for all body sizes. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to lead the industry in incorporating plus-sized models and promoting size diversity. - **Retail:** Potential for retail companies to tap into the growing demand for body-positive fashion and cater to a more diverse customer base. - **Advertising:** Disruptive advertising opportunities for brands that challenge traditional beauty standards and showcase diverse models in their campaigns. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)