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# Curvaceous Residential Towers
MAD & Biecher Architectes Unveil a Residential Tower in France

By Kalin Ned | Published 2022-08-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/curvaceous-residential-tower
References: [dezeen](https://www.dezeen.com/2022/07/25/mad-housing-tower-clichy-batignolles-paris-france/) & [biecher](https://biecher.com/en/home/)

Architects often look for ways to soften the presence of large urban developments in cities and this white, curvaceous residential tower in Paris, France is a great example of how form and palette can be used to create balance. The design of this residential development is credited to Chinese architecture studio [MAD](https://www.trendhunter.com/trends/one-river-north) and its collaborator, local French studio Biecher Architectes. This curvaceous residential tower is MAD's "first completed project in Europe."

The 13-story building was designed to interact with and supplement its surroundings. The structure is characterized by the curved balconies that wrap around the building. A mix of both [private and affordable housing](https://www.trendhunter.com/trends/vitra-2), the MAD x Biecher Architectes development definitely brings a new and unique character to the area.

Image Credit: Jared Chulski

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 72% | Activity: 25% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Curvaceous Architecture:** There is a growing trend in architecture towards designing curvaceous buildings that soften the presence of large urban developments in cities.
- **Affordable Housing:** The design of this residential tower demonstrates the importance of creating a mix of both private and affordable housing to provide for the needs of a diverse community.
- **Collaborative Design:** Collaboration between international architecture studios, such as MAD and Biecher Architectes, presents an opportunity for innovative approaches to design and implementation.

### Industries Being Reshaped

- **Architecture:** The trend towards curvaceous architecture creates an opportunity for architects to design buildings that are visually unique and contextually sensitive.
- **Real Estate:** By combining private and affordable housing, the curvaceous residential tower in France demonstrates a trend towards creating living spaces that are accessible to all income levels.
- **International Collaboration:** The international collaboration between MAD and Biecher Architectes in the design of the curvaceous residential tower demonstrates possibilities for collaboration between firms from different countries and cultures.

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