# Veterans Day Donation Drives Curry Up Now is Donating Free Meals to US Charities By Riley von Niessen | Published 2020-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curry-up-now References: [curryupnow](https://www.curryupnow.com/) & [restaurantnews](http://www.restaurantnews.com/curry-up-now-continues-roll-it-forward-initiative-with-burrito-drive-in-honor-of-veterans-day-101520/) [Curry Up Now](https://www.trendhunter.com/trends/curry-smugglers), an Indian street food chain that's based in the United States, announced that it would be launching a [donation drive](https://www.trendhunter.com/trends/foodshare-program) in honor of Veterans Day on November 11th. Through its '[Roll](https://www.trendhunter.com/trends/trulieve) it Forward' initiative, Curry Up Now will match all donations when consumers purchase one of its $12 charitable meals. Consumers can choose to purchase the donated meals individually, or can even buy them in bulk through Curry Up Now's website. CEO and Founder Akash Kapoor spoke to the Veterans Day initiative, stating "The Roll it Forward initiative is our way of saying ‘thank you’ to so many deserving heroes, and because of the generous response we received when we launched this campaign earlier this year, we have no doubt that our guests and the public will show the same appreciation for our veterans and military." Image Credit: Curry Up Now ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Donation Drives:** Curry Up Now launches a donation drive in honor of Veterans Day, providing an opportunity to engage customers and give back to the community. - **Charitable Meals:** Curry Up Now introduces $12 charitable meals that can be purchased individually or in bulk, offering an innovative way to support veterans. - **Roll It Forward Initiative:** Curry Up Now's 'Roll it Forward' program matches all donations made when customers purchase a charitable meal, encouraging increased participation and impact. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry can leverage donation drives and charitable initiatives to enhance customer engagement and social impact. - **Restaurant Chains:** Restaurant chains have the opportunity to attract customers by offering charitable meals while contributing to important causes such as supporting veterans. - **E-commerce:** The e-commerce industry can facilitate the bulk purchase of charitable meals, making it easier for consumers to support noble initiatives like Curry Up Now's Roll it Forward program. ## Related on Trend Hunter - [Charity-Supporting Restaurant Initiatives](https://www.trendhunter.com/trends/roti-modern-mediterranean.md) - [Complimentary Meal Military Promotions](https://www.trendhunter.com/trends/fourth-of-july-promotion.md) - [Military-Honoring Pie Promotions](https://www.trendhunter.com/trends/pollys-pies.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Veteran-Supporting Grocery Deliveries](https://www.trendhunter.com/trends/instacart-pilot-program.md) - [Supportive Restaurant Initiatives](https://www.trendhunter.com/trends/supportive-restaurant-initiatives.md) - [Veteran-Supporting Cookie Initiatives](https://www.trendhunter.com/trends/salute-to-service.md) - [Smoothie Giveaway Campaigns](https://www.trendhunter.com/trends/smoothie-giveaway.md) - [Charitable Food Donation Initiatives](https://www.trendhunter.com/trends/mandela-day-dash.md)