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# Dry Curry Mixes
Woodland Foods' Curry Starters Only Need Water to Make Sauce

By Laura McQuarrie | Published 2018-01-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/curry-starters
References: [specialtyfood](https://www.specialtyfood.com/news/article/sauces-spreads-oils-make-fancy-food-show-debut/) & [woodlandfoods](https://woodlandfoods.com/products/thai-coconut-green-curry-starter/c-23/p-19089)

Rather than selling a small amount of ready-to-use curry by the jar, [Woodland Foods](https://www.trendhunter.com/trends/wildwood-the-woodland-collection) is introducing a new range of dry curry starters at the Winter Fancy Food Show that only need the addition of water.

The just-add-water sauces are made with a base of sweet coconut milk powder and other traditional ingredients to make varieties such as: Goan Coconut Curry, Indonesian Rendang, Jamaican Coconut Curry, Thai Coconut Green Curry and Thai Coconut Red Curry. Some of the fragrant ingredients that can be found in the range include: lemongrass, green chiles, ginger and lime leaves.

As many consumers are now looking for [globally inspired products](https://www.trendhunter.com/trends/asian-inspired-condiments) to enhance their at-home meals, products like these curry starters are being favored for their authentic ingredient and ability to be quickly prepared.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Globally Inspired Products:** The demand for globally inspired products like dry curry mixes is increasing as consumers look for authentic ingredients to enhance their at-home meals.
- **Convenience and Quick Preparation:** Dry curry mixes that only require the addition of water offer a convenient and time-saving option for consumers who want to make flavorful sauces.
- **Alternative to Ready-to-use Products:** The introduction of dry curry starters provides an alternative to traditional ready-to-use curry sauces, offering versatility and customization to consumers.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of dry curry mixes by offering a wider range of globally inspired products and instant sauce options.
- **Spices and Seasonings:** The spices and seasonings industry can explore the development of dry curry mixes and expand their product offerings with convenient and easy-to-use curry starters.
- **Meal Kit Delivery:** The meal kit delivery industry can incorporate dry curry mixes into their meal kits, providing customers with a quick and hassle-free way to make flavorful curry sauces at home.

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