# Cookie-Themed Basketball Sneakers The Curry Flow 9 Sneakers Celebrate the Famed Cookie Monster By Amy Duong | Published 2021-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curry-flow-9 References: [hypebeast](https://hypebeast.com/2021/9/stephen-curry-under-armour-curry-flow-9-first-look-media-day-images) [Sesame Street's Cookie Monster](https://www.trendhunter.com/trends/reebok-x-sesame-street) is the inspiration behind the latest [Under Armour](https://www.trendhunter.com/trends/fox-1) Curry Flow 9 sneaker model. Steph Curry shows off the latest [blue tonal sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman) during the 2021 NBA Media Day as the new season begins to kick off in the coming weeks. The shoes have a dynamic knit material at the base foundation with suede detailing on top at the vamp and the heel section. Branding details continue at the extended tongue reading "Curry Flow 9" and the "SC30" emblems and tag badges that detail the heel region. Rounding out the shoe is a one-piece sole unit foundation sculpted to stretch around to the backside of the heel panel. The forefoot features black details for tonal contrast. Image Credit: East Bay Times, Ezra Shaw, Getty Images, Jose Carlos Farjarjo, Medianews Group ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Cookie-inspired Sneakers:** Opportunity for innovative partnerships between food and fashion industries. - **Dynamic Knit Material:** Opportunity for athletic wear companies to explore new material innovations. - **Tonal Contrast Details:** Opportunity for shoe companies to add subtle but unique design elements. ### Who This Affects Most - **Athletic Footwear:** Innovative partnerships with pop culture icons can boost brand awareness and drive sales. - **Fashion:** New materials and design elements can offer a fresh take on traditional fashion products. - **Food:** Collaborations with fashion brands can offer new marketing channels and customer experiences. ## Related on Trend Hunter - [Bold-Colored Accented Sneakers](https://www.trendhunter.com/trends/fox-1.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Basketball Performance Sleek Footwear](https://www.trendhunter.com/trends/shai-001.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Sleek Curry-Colored Sneakers](https://www.trendhunter.com/trends/reverse-curry.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md)