# Chocolate Curry Dishes Village Vanguard is Selling 'Chocolate Curry' Flavor for Valentine's Day By Laura McQuarrie | Published 2017-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curry-flavor References: [en.rocketnews24](http://en.rocketnews24.com/2017/01/28/chocolate-and-rice-chocolate-curry-brings-odd-combination-to-the-table-for-valentines-day/) & [vvstore.jp](http://vvstore.jp/i/vv_000000000123083/) When one thinks of the most traditional curry flavor, classic curry spices like turmeric, cinnamon and turmeric come to mind. These key ingredients can also be found in an unusual 'Chocolate Curry' product that's being sold by Japan's [Village Vanguard](https://www.trendhunter.com/trends/cheesy-hot-cross-buns) for Valentine's Day. The main ingredient in the unusual curry product is chocolate, along with an unlikely range of sweet and savory ingredients like banana puree, sugar, chutney and onion extract. All of these ingredients are packed into a convenient pouch, which can be boiled to whip up a quick sauce. The curry-chocolate sauce boasts a rich, deep chocolatey color and is meant to be paired with a plate of steaming hot rice. Village Vanguard also sells a range of other unusual curry dishes, including the two-color Maje Maje Curry, which boasts bright red and blue hues when mixed. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 19% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sweet and Savory Combinations in Food:** The combination of unlikely ingredients in the Chocolate Curry product presents opportunities for experimenting with sweet and savory flavors in food. - **Convenience Foods:** The convenient pouch packaging of the Chocolate Curry product presents opportunities for convenience foods. - **Unusual Flavor Pairings:** The Chocolate Curry product presents opportunities for experimenting with unusual flavor pairings in food. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the opportunities presented by the sweet and savory combination trend and unusual flavor pairings. - **Packaging:** The packaging industry can explore the opportunities presented by the convenience food trend and develop innovative packaging solutions for similar products. - **Retail:** The retail industry can explore the opportunities presented by the unique food trend and stock up on such products to offer customers more options. ## Related on Trend Hunter - [Thai Soup-Inspired Chocolates](https://www.trendhunter.com/trends/tom-kha.md) - [Ramen-Infused Chocolates](https://www.trendhunter.com/trends/ramen-and-chocolate.md) - [Savory Curry-Spiced Granolas](https://www.trendhunter.com/trends/sweet-curry-granola.md) - [Curry-Packed QSR Menu Items](https://www.trendhunter.com/trends/shake-shack-curry.md) - [Spicy Umami Chocolates](https://www.trendhunter.com/trends/momofuku-chili-chocolate-crunch.md) - [Pickle-Shaped Chocolates](https://www.trendhunter.com/trends/pickle-milk-chocolate.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Broccoli-Infused Chocolates](https://www.trendhunter.com/trends/tenderstem-tenderchoc.md) - [Sushi Chain Chocolate Desserts](https://www.trendhunter.com/trends/black-thunder.md)