# Canned Curry Beverages Curry Mood Medium Spice Resembles Canned Coffees Sold in Japan By Laura McQuarrie | Published 2021-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curry-beverage References: [just-drinks](https://www.just-drinks.com/news/sapporo-unveils-drinkable-curry-in-a-can/) & [pokkasapporo-fb.jp](https://www.pokkasapporo-fb.jp/company/news/release/21085_03.html) Sapporo’s canned coffee subsidiary, Pokka Sapporo Food & Beverage Co, created a ready-to-drink curry beverage that's packaged just like canned coffees sold in Japanese convenience stores. In a 190-gram can, Curry Mood Medium Spice shares the flavors of 10 spices and the brand suggests consuming it with bread or rice balls as part of a meal. Since many [traditional Japanese soups](https://www.trendhunter.com/trends/dozz-soup) are heavy on broth and contain little solid food, the lines between eating and drinking are often blurred. This [drinkable curry beverage](https://www.trendhunter.com/trends/nomu-mayo) pushes the concept further with its packaging, which is designed to fit right in with Japanese convenience stores that have a hot shelf for canned coffee and other hot drinks. This product offers a fresh new take on a popular dish that's now easier than ever to take on the go. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Drinkable Curry:** Pokka Sapporo Food & Beverage Co. creates a ready-to-drink curry beverage that blurs the lines between drinking and eating. - **Packaging Innovation:** The packaging of Curry Mood Medium Spice is designed to fit in with Japanese convenience stores that have a hot shelf for canned coffee. - **Portable Meal:** This drinkable curry beverage offers a fresh new take on a popular dish that's now easier than ever to take on the go. ### Who This Affects Most - **Beverage:** The ready-to-drink curry industry has potential for growth in the beverage industry. - **Convenience Store:** Convenience store chains can explore expanding their ready-to-drink and grab and go food options with innovative products like canned curry. - **Meal Delivery:** Meal delivery services can explore adding drinkable curry beverages to their menus to offer a unique and convenient option for customers. ## Related on Trend Hunter - [Drinkable Porridge Soup Refreshments](https://www.trendhunter.com/trends/canned-porridge-soup.md) - [Cold Ramen Drinks](https://www.trendhunter.com/trends/drinkable-ramen.md) - [Umami-Packed Dashi Beverages](https://www.trendhunter.com/trends/cocacola-japan-1.md) - [Canned Japanese Lattes](https://www.trendhunter.com/trends/ueshima-coffee-company.md) - [Pour-Over Soups](https://www.trendhunter.com/trends/yohaku-drip.md) - [Canned Cooking Sauces](https://www.trendhunter.com/trends/canned-cooking-sauces.md) - [Canned Low-Caffeine Chai Teas](https://www.trendhunter.com/trends/spiced-chai-latte.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Curry-Packed QSR Menu Items](https://www.trendhunter.com/trends/shake-shack-curry.md)