# Candy-Themed Basketball Kicks Steph Curry Just Released the Curry 7 Sour Patch Collection Sneakers By Katherine Pendrill | Published 2019-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/curry-7-sour-patch-collection References: [delish](https://www.delish.com/food-news/a29844855/steph-curry-sour-patch-kids-sneakers/) & [kicksonfire](https://www.kicksonfire.com/under-armour-curry-7-sour-patch-kids-collection/) Basketball star Steph Curry is publicizing his love of candy with his new Curry 7 Sour Patch Collection sneakers. Curry recently teamed up with Under Armor to create two pairs of the limited-edition [candy-themed kicks](https://www.trendhunter.com/trends/lays-x-saucony). Just like the candy, the new sneakers come in neon green or neon peach hues. The inside of each shoe also features a [Sour Patch Kids](https://www.trendhunter.com/trends/sour-patch-kids-candy)-branded print, along with Sour Patch logos and icons on the shoe's pull tab, the sock liner, and the heel backing. The Curry 7 Sour Patch Collection sneakers originally debuted in China on November 11 and are will be available in the US as of November 29 from UA.com, [Under Armor Brand Houses](https://www.trendhunter.com/trends/fox-1), and select retail partners. Image Credit: *Under Armour.* ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Candy-themed Fashion:** This trend represents an opportunity for fashion brands to collaborate with candy companies and create limited-edition candy-themed clothing and accessories. - **Celebrity Brand Collaborations:** This trend suggests an opportunity for celebrities to partner with brands to create unique and limited-edition products that reflect their personal interests and style. - **Branded Limited-edition Products:** This trend highlights the potential for brands to release special, limited-edition products that cater to niche markets and tap into consumers' desire for exclusivity. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the candy-themed trend by creating clothing lines inspired by popular candy brands, appealing to the growing demand for unique and playful fashion items. - **Sports and Athleisure:** The sports and athleisure industry can partner with athletes to design and release limited-edition sneaker collections, leveraging the athletes' brand and fan base to drive sales and brand loyalty. - **Promotional Products and Merchandise:** The promotional products and merchandise industry can create custom branded products that tie in with popular candies or collaborate with candy companies to create limited-edition merchandise, providing unique and attention-grabbing promotional items. ## Related on Trend Hunter - [Candy-Themed Tonal Basketball Shoes](https://www.trendhunter.com/trends/lebron-xxii.md) - [Bold-Colored Accented Sneakers](https://www.trendhunter.com/trends/fox-1.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Football-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-ids-mvp-top-picks-mix.md) - [Basketball-Themed Chocolate Treats](https://www.trendhunter.com/trends/yowie-and-the-nba.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md)