# Intuitive Multi-Benefit Skincare Current State Skincare Supports the Ever-Changing Nature of Skin By Laura McQuarrie | Published 2023-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/current-state References: [stylecaster](https://stylecaster.com/beauty/new-target-beauty-brands/) & [currentstateofbeauty](https://currentstateofbeauty.com/) The needs of the skin are in a constant state of flux, as they adapt and change in response to various lifestyle factors and external influences—and [Current State](https://www.trendhunter.com/trends/roan-fragrances) is a skincare brand that was created to help consumers meet these ever-changing needs. The brand favors [multi-benefit skincare solutions](https://www.trendhunter.com/trends/restoring-crme) over single-benefit ones and it eschews the idea of a one-size-fits-all skincare routine. This intuitive approach to skincare is organized into categories for brightening, hydrating, exfoliating, clarifying and balancing, and it includes products like cleansers, serums, moisturizers, and eye creams. The Hyaluronic + Arnica Hydrating Serum, for example, is best used when skin seems dull, stressed-out and in need of refreshment or resetting after being compromised. Current State is the new skincare brand by Emily Parr, the founder of HoliFrog, which takes a similar approach with its Situational [Skincare](https://www.trendhunter.com/trends/credo-skincare). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 58% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-benefit Skincare Solutions:** Skincare brands are creating multi-benefit products to meet the ever-changing needs of consumers, providing opportunities for disruptive innovations. - **Customizable Skincare Routines:** Skincare brands are moving away from one-size-fits-all routines and instead offering customizable routines, providing opportunities for disruptive innovations. - **Situational Skincare:** Skincare brands are introducing situational skincare products to address specific skin concerns, providing opportunities for disruptive innovations. ### Industries Being Reshaped - **Skincare Industry:** Skincare brands can develop multi-benefit and situational skincare products and offer customizable routines to meet consumer needs and stand out in a saturated market. - **Beauty Subscription Industry:** Beauty subscription services can incorporate multi-benefit and situational skincare products in their offerings to attract and retain subscribers and offer more personalized experiences. - **Smart Skincare Device Industry:** Smart skincare devices can be developed to help consumers customize their skincare routines and track their skin's ever-changing needs, providing personalized skincare solutions and disrupting the traditional skincare industry. ## Related on Trend Hunter - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Calming Neurocosmetic Skincare](https://www.trendhunter.com/trends/skin-to-mind.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Modern Professional-Focused Skincare Brands](https://www.trendhunter.com/trends/matter-of-monday.md) - [Holistic Dermatological Skincare Lines](https://www.trendhunter.com/trends/gutbrainskin.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Supercharged Multifunctional Skincare](https://www.trendhunter.com/trends/cellis.md)