<!-- canonical: https://www.trendhunter.com/trends/current-elliot-and-marni -->
<!-- robots: noindex -->

# Embroidery-Printed Denim
The New Current/Elliot and Marni Jeans are Boho Chic

By Marissa Liu | Published 2010-04-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/current-elliot-and-marni
References: [highsnobette](http://www.highsnobette.com/news/2010/04/19/current-elliot-x-marni-denim/) & [stylecaster](http://www.stylecaster.com/news/8066/currentelliott-and-marni-collaborate-on-separates-line-for-fall-2010)

Current/Elliot and Marni have teamed up to produce a line of jeans where laid back LA meets fashion-foward Milan. The range was designed by Serge Azria (or Current/Elliot) and Consuelo Castiglioni (of Marni).

The Current/Elliot and Marni denim features many styles of rolled-up boyfriend and relaxed fit jeans. From what we can see, the designers have eschewed the skinny look that has dominated the mainstream for several seasons. The collaboration will retail for $182-$509 (closer in price-point to Current/Elliot than Marni) at Marni stores as well as Barneys, Neiman Marcus and Saks Fifth Avenue. The collection is out in June, but click through the gallery to get a sneak peek.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 31% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Embroidery-printed Denim:** Opportunity for fashion brands to incorporate embroidery-printed denim into their collections, offering a boho chic aesthetic.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore the use of embroidery-printed denim to attract boho chic consumers.

## Related on Trend Hunter

- [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)
- [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md)
- [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)
- [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)
- [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md)
- [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md)
- [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md)
- [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)
- [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md)
