# Personalized Skincare Companies Curology's Dermatologists Provide Custom Care in a Bottle By Joey Haar | Published 2018-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curology References: [producthunt](https://www.producthunt.com/posts/curology) & [curology](https://curology.com/) No matter what a drugstore brand promises, it's impossible to compete with the skills, expertise, and personal touch of a dermatologist; that personal aspect is exactly what Curology is aiming to provide for its consumers. The company pairs each consumer with a dermatologist who looks at their skin issues and crafts a [personalized bottle](https://www.trendhunter.com/trends/hydrotret-rx), ensuring that every Curology user gets the perfect blend for their needs. Unfortunately, there aren't any ingredients that tackle every single skin issue at once. This means that any [blend of skincare ingredients](https://www.trendhunter.com/trends/proven-skincare1) is bound to miss out on the specific problems that a given person has with their skin. Curology offers many of the same ingredients as leading skincare brands, but those ingredients are blended on a case-by-case basis for each consumer, making it precisely targeted rather than a blind crap-shoot. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Skincare:** Curology's approach to customizing skincare products based on individual needs provides opportunities for disruptive innovation in the skincare industry. - **Dermatologist Collaboration:** The collaboration between Curology's dermatologists and consumers opens up possibilities for disruptive innovation in telemedicine and remote healthcare. - **Targeted Skincare Ingredients:** The focus on blending ingredients for specific skin issues presents opportunities for disruptive innovation in the cosmetics and skincare manufacturing sector. ### Where This Applies - **Skincare:** Curology's personalized skincare approach can disrupt the traditional skincare industry by emphasizing individual needs and tailored solutions. - **Telemedicine:** Curology's collaboration model with dermatologists highlights potential disruptive innovation in telehealth services, enhancing access to personalized skincare advice. - **Cosmetics Manufacturing:** The demand for targeted skincare ingredients creates opportunities for disruptive innovation in the cosmetics manufacturing industry, encouraging companies to develop customizable products. ## Related on Trend Hunter - [Anti-Aging Skincare Formulas](https://www.trendhunter.com/trends/antiaging-skincare-formula.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md) - [Customized Hair Care Treatments](https://www.trendhunter.com/trends/hair-formula-rx.md) - [Affordable Acne Care Kits](https://www.trendhunter.com/trends/curology-x-walmart.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [Custom Skincare Formulations](https://www.trendhunter.com/trends/hydrotret-rx.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [Data-Driven Skincare Lines](https://www.trendhunter.com/trends/proven-skincare1.md) - [Prescription-Strength Eye Treatments](https://www.trendhunter.com/trends/eye-formula.md)