# Micellar Makeup Removers The Curology Micellar Makeup Remover Has a Hybrid Gel-Water Formula By Laura McQuarrie | Published 2021-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curology-micellar-makeup-remover References: [allure](https://www.allure.com/gallery/new-skin-care-products-december-2021) & [curology](https://curology.com/blog/micellar-water-makeup-remover/) The [Curology](https://www.trendhunter.com/trends/curology-x-walmart) Micellar Makeup Remover is said to be a "cleansing water with a silky light gel texture" and it was created with all skin types in mind. This hybrid water-gel formula is beneficial for gently removing makeup, cleaning skin and providing light moisturization. The skin-caring formula, created by dermatologists, considers the needs of acne-prone and sensitive skin while still [removing stubborn waterproof makeup](https://www.trendhunter.com/trends/futurewise) without the need for rubbing. The product is contained within spill-proof packaging, which makes it a perfect companion for travel or taking on the go for everyday adventures. The brand recommends working this product into a routine as the first step, followed by the cleanser by Curology, a Curology Custom Formula and the original moisturizer. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 61% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Micellar Makeup Removers:** Micellar formulas that are gentle on skin, carefully formulated by dermatologists - **Hybrid Gel-water Formulas:** New hybrid products that combine the benefits of gel and water in skincare - **Spill-proof Packaging:** Convenient and portable skincare products in packaging that prevents spills ### Where This Applies - **Skincare:** Skincare companies can innovate with gentle and effective micellar makeup removers while broadening their offerings to suit all skin types - **Cosmetics:** Cosmetic brands can create waterproof makeup that comes off with ease using micellar makeup removers, reducing the need for harsh rubbing and making beauty routines more gentle on skin - **Travel:** Travel companies can introduce spill-proof and portable skincare products for customers who prioritize convenience while maintaining their skincare routines on-the-go ## Related on Trend Hunter - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Minimal-Ingredient Micellar Waters](https://www.trendhunter.com/trends/blank-slate-micellar-water.md) - [Cost-Effective Micellar Waters](https://www.trendhunter.com/trends/qosmedix-micellar-cleansing-water.md) - [Lightweight Cleansing Oils](https://www.trendhunter.com/trends/lightweight-cleansing-oils.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md)