# Curly Hair-Specific Towels Trepadora Curl Therapy's Curly Towel Helps Eliminate Frizz By Jana Pijak | Published 2020-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curly-towel References: [trepadora](https://www.trepadora.com/collections/shop/products/trepadora-luxury-curly-towel) Trepadora Curl Therapy's Curly Towel is specially designed to "remove excess water without losing your curl pattern or causing frizz." The product is an alternative to traditional towels that can cause frizz and get in the way of natural curl shape and volume. Made from a blend of 92% Organic Egyptian Cotton and 8% Elastane , Terpadora Curl Therapy's Curly Towel boasts a smooth texture and helps absorb excess water without drying out hair completely -- helping curls retain moisture that helps ensure definition and bounce. Trepadora Curl Therapy is a Black-owned haircare brand by Keisha Jo Lawler whose goal was to create an inclusive product line for BIPOC consumers that combined premium ingredients and eco-friendly packaging while featuring an accessible price point. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Curly Hair Care:** Opportunity for innovative haircare products and accessories that cater specifically to the needs of individuals with curly hair, such as towels that help eliminate frizz without disrupting curl patterns. - **Sustainable Fabrics:** Trend towards using eco-friendly materials like organic cotton and elastane in the production of haircare accessories, presenting an opportunity for brands to create sustainable products for the curly hair market. - **Inclusive Haircare:** Demand for inclusive haircare brands that prioritize the needs and representation of BIPOC consumers, offering an opportunity for brands to develop product lines that cater to a diverse range of hair types and textures. ### Who This Affects Most - **Haircare:** Opportunity for companies in the haircare industry to develop innovative products and solutions that address the specific needs of individuals with curly hair, such as curly hair-specific towels. - **Textile Manufacturing:** Opportunity for the textile industry to produce sustainable fabrics, like organic cotton and elastane, that can be used in the production of haircare accessories and other products. - **Diversity and Inclusion:** Opportunity for brands in the beauty and personal care industry to prioritize diversity and inclusion by creating inclusive haircare lines that cater to the needs of BIPOC consumers. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Uncomplicated Curly Haircare](https://www.trendhunter.com/trends/curl-math.md) - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md)