# Effortless Curly Hair Stylers The ghd Oracle Curler Creates Hairstyles with the Twist of a Hand By Laura McQuarrie | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curly-hair-styler References: [bustle](https://www.bustle.com/p/where-to-buy-the-ghd-oracle-curler-in-the-uk-because-it-looks-like-impressive-piece-of-kit-17307300) & [ghdhair](https://www.ghdhair.com/hk/ghd-oracle) There's typically a learning curve that comes with using curling irons but ghd's innovative new curly hair styler introduces a next-gen styling tool that's easier to use than ever before. Notably, the newly released ghd [Oracle](https://www.trendhunter.com/trends/oracle-dual) curler was developed over the course of seven years and took £5.2 million in investments. The heated hair styling tool looks more like a traditional hair straightener than a curling iron, yet it offers an easy way for users to create a [variety of hairstyles](https://www.trendhunter.com/trends/versatile-heat-styling-tool), including tight [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection) cursl, loose beachy waves and crimped styles. These looks can all be achieved depending on the way the tool is rotated, twisted or clamped. The ghd Oracle curler boasts a unique U-shaped design, high-speed ceramic heaters and a patented "curl zone" that rapidly cools strands of hair to set curls in place. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 12% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Effortless Hair Styling:** The ghd Oracle curler introduces a next-gen styling tool that simplifies the process of creating various hairstyles, offering potential for disruptive innovation in the hair styling industry. - **Multi-function Hair Tools:** The ghd Oracle curler's ability to create different looks with a single tool taps into the trend of multi-functionality, presenting opportunities for disruptive innovation in the beauty industry. - **Advanced Hair Styling Technology:** The ghd Oracle curler's U-shaped design, high-speed ceramic heaters, and patented cooling system demonstrate advancements in hair styling technology, indicative of opportunities for disruptive innovation in the appliance industry. ### Where This Applies - **Hair Styling:** The ghd Oracle curler's innovative features present opportunities for disruptive innovation within the hair styling industry. - **Beauty:** The multi-functionality of the ghd Oracle curler offers potential for disruptive innovation in the beauty industry, particularly in the realm of hair styling. - **Appliances:** The advanced technology and unique design of the ghd Oracle curler highlight potential for disruptive innovation within the appliance industry, specifically in the realm of styling tools. ## Related on Trend Hunter - [Versatile Hybrid Hair Stylers](https://www.trendhunter.com/trends/t3-curling-straightener.md) - [One-Stroke Smart Stylers](https://www.trendhunter.com/trends/ghd-chronos.md) - [Cord-Free Hair Curler Tools](https://www.trendhunter.com/trends/foxie-curler-hair-styling-tool.md) - [Personalized Connected Stylers](https://www.trendhunter.com/trends/dyson-airwrap-id.md) - [Multipurpose Hair Styling Solutions](https://www.trendhunter.com/trends/remington-styling-tools.md) - [Wavy Hair Styling Tools](https://www.trendhunter.com/trends/calistas-bodywaver.md) - [AI-Powered Curl Quizzes](https://www.trendhunter.com/trends/ai-powered-curl-quiz.md) - [Advanced Hair Multi-Stylers](https://www.trendhunter.com/trends/multistyler.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md)