# Unsuspecting Record Setting Fries Kim Medford's Curly Fry from Arby's Has a Shot at the Title By Kyle Towers | Published 2013-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curly-fry References: [huffingtonpost](http://www.huffingtonpost.com/2013/02/20/worlds-longest-curly-fry-arbys_n_2726485.html?utm_hp_ref) & [arbys](http://www.arbys.com) It was just like any other day when Kim Medford ordered food from [Arby's](https://www.trendhunter.com/trends/seasoned-curly-fries), which included some delicious curly fries and sandwiches. All of a sudden, Kim realized her box of curly fries was just one superfluously long curly fry. The fry measured out to be 38 inches and it is claimed that the current record holder fry is only 34 inches. Part of me would like to believe that this wasn't due to employee neglect, but rather part of a hilarious and harmless prank gone viral. If this is true then kudos to you, Arby's employee. Your excessively long curly fry has captured the hearts of loving fans and quite possibly the attention of the [World Record Academy](https://www.trendhunter.com/trends/world-traveler-17rb). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Record-breaking Fast Food:** Restaurants are creatively coming up with new ways to break records for attention and customer engagement. - **Social Media Stunts:** Businesses are using social media to promote wacky and unexpected stunts that garner customer attention and drive engagement. - **Viral Marketing:** The power of social media is being harnessed to spread marketing messages via viral content that generates brand awareness and customer interest. ### Where This Applies - **Fast Food:** Fast food companies can leverage the power of social media to create viral stunts that generate buzz and drive customer interest. - **Restaurant:** Restaurants are discovering new ways to creatively engage customers and grab attention through record-breaking stunts that are shared on social media. - **Marketing:** Marketers can use unconventional tactics like viral content and social media stunts to capture the attention of audiences and generate buzz around a brand or campaign. ## Related on Trend Hunter - [Curve-Shaped Crispy Fries](https://www.trendhunter.com/trends/naf-fries.md) - [Frozen Crispy QSR Fries](https://www.trendhunter.com/trends/seasoned-curly-fries.md) - [Festive French Fry Events](https://www.trendhunter.com/trends/worlds-first-french-fry-house.md) - [Fast Food-Inspired Vodkas](https://www.trendhunter.com/trends/flavored-vodka-spirits.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Chicken Nugget-Topped Fries](https://www.trendhunter.com/trends/new-chicken-bacon-ranch-loaded-fries.md) - [Rewarding French Fry Passes](https://www.trendhunter.com/trends/fully-loaded-fry-pass.md) - [Ketchup-Infused French Fries](https://www.trendhunter.com/trends/ketchupinfused-french-fries.md) - [French Fry-Stuffed Burritos](https://www.trendhunter.com/trends/loaded-fry-burritos.md)