# Lightweight Vacuum Curling Ads This Dyson Ad Replaces the Typical Broom with Curling Vacuums By Michael Baxter | Published 2014-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/curling-vacuum References: [psfk](http://www.psfk.com/2014/02/dyson-curling-vacuums.html) & [youtube](http://www.youtube.com/watch?v=xIG7FQWBWZU) Curling is one of the only modern things that still prefers curling brooms over the possibility of a curling vacuum. [Dyson](https://www.trendhunter.com/trends/dyson-pencilvac) hasn't ruled the idea out yet and has come out with a funny commercial where a female curling team uses a lightweight and powerful Dyson vacuum rather than the traditional brooms. The actual use for the vacuum is because of friction so a curling vacuum couldn't actually exist unless it was made in a way that bypassed that issue. Still the video is funny and given the final result of the game, it's safe to say the vacuum worked, even if only for a little while. With the Olympics fever in full swing, Dyson is looking to take advantage of the fanfare of the games. This is a great way to do just that. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 8% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Vacuum Curling:** The use of lightweight and powerful vacuums instead of traditional brooms in curling games presents an opportunity for disruptive innovation. ### Where This Applies - **Home Appliance:** The home appliance industry has the potential to explore and develop lightweight vacuum products specially designed for curling games. - **Sports Equipment:** The sports equipment industry can explore the production of specialized lightweight vacuum devices for curling games. - **Advertising:** The advertising industry can capitalize on the trend of using lightweight vacuum curling as a concept for creative and humorous advertisements. ## Related on Trend Hunter - [Ultra-Slim Stick Vacuums](https://www.trendhunter.com/trends/dyson-pencilvac.md) - [Curved Vacuum Concepts](https://www.trendhunter.com/trends/qrevo-curvx.md) - [Display-Equipped Vacuum Systems](https://www.trendhunter.com/trends/blend-i-vacuum-cleaner.md) - [High-Speed Hard-Floor Cleaners](https://www.trendhunter.com/trends/wash-g1.md) - [Air-Powered Hair Styling Appliances](https://www.trendhunter.com/trends/dyson-nextgeneration-airwrap.md) - [Dual-Head Deep Clean Vacuums](https://www.trendhunter.com/trends/dyson-outsize-absolute.md) - [Automotive-Targeted Vacuum Cleaners](https://www.trendhunter.com/trends/dyson-carboat.md) - [All-Surface Cordless Vacuums](https://www.trendhunter.com/trends/dyson-v15s-detect-submarine.md) - [Self-Cleaning Mop Vacuums](https://www.trendhunter.com/trends/dyson-wash-g1.md)