# Eyelash-Curling Mascara Tubes The trèStiQue Good Vibes Mascara Incorporates a Popular Beauty Tool By Laura McQuarrie | Published 2019-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curling-mascara References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/46219968/image/46219975/Tr%C3%A8StiQue-Good-Vibes-Mascara) & [lorealparisusa](https://www.lorealparisusa.com/products/makeup/eye/eyeliner/infallible-flash-cat-eye-waterproof-brush-tip-liquid-eyeliner.aspx) There are tons of [curling mascara formulas](https://www.trendhunter.com/trends/pupa-milano) that promise to take straight-edged lashes to the next level but the Good Vibes Mascara by trèStiQue sets itself apart with a packaging design that includes a built-in lash curler. Inside the cap of the all-in-one mascara is a curling tool that can be used in place of a regular eyelash curler. As such, the compact applicator helps to create even more [dramatic lashes](https://www.trendhunter.com/trends/luxury-mascara) that are curved, lengthened and volumized. The mascara formula itself also helps to define and separate lashes, all without [flaking or smudging](https://www.trendhunter.com/trends/wrap-lash-mascara). True to its name, the Good Vibes Mascara is infused with malachite, a powerful healing crystal that is known for its uplifting, healing and energizing benefits. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Eyelash-curling Mascara:** The incorporation of built-in lash curlers in mascara packaging presents a disruptive innovation opportunity to enhance the convenience and effectiveness of applying mascara. - **All-in-one Packaging Design:** The trend of creating mascara tubes with additional tools, such as a curling tool, provides a disruptive innovation opportunity to streamline beauty routines by offering multiple functions in a single product. - **Crystal-infused Beauty Products:** The use of healing crystals, like malachite, in mascara formulas offers a disruptive innovation opportunity to combine the benefits of beauty and well-being in one product. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the trend of incorporating built-in lash curlers and additional tools in mascara packaging to provide innovative and convenient beauty solutions. - **Packaging Design:** The packaging design industry can capitalize on the trend of integrating multiple functions, such as a curling tool, in mascara tubes, creating innovative and user-friendly packaging solutions. - **Wellness and Self-care:** The wellness and self-care industry can leverage the trend of crystal-infused beauty products, like mascara with healing properties, to offer consumers holistic beauty experiences that promote mental and emotional well-being. ## Related on Trend Hunter - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Grip-Friendly Mascaras](https://www.trendhunter.com/trends/lashscape-by-tilt.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md)