# Hand-Shaped Tail Ads The Curli Leash Campaign Shows Dogs Walking Themselves By Meghan Young | Published 2012-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/curli-leash-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/curli-dog/) & [interone.de](http://www.interone.de/) It's important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one's [canine pal](https://www.trendhunter.com/trends/pet-ownership). Touted in its tag line as 'the leash with liberties,' it makes dogs feel as though they are walking themselves. The Curli Leash campaign was conceived and executed by Interone, an ad agency based in Munich, Germany. It is comprised of three images, all of which have been cleverly manipulated to suggest the seemingly impossible: each dog's tail has been turned into a hand that holds the Curli Leash. This suggests that the [dog really is walking himself](https://www.trendhunter.com/trends/heel-roam-350). Art directed by Christopher Grouls, the Curli Leash campaign is adorably liberating. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Canine Liberation:** Ad campaigns and products that offer dogs a sense of freedom and independence, while still keeping them safe, offer opportunities for disruption in the pet industry. - **Creative Leash Design:** Innovative leash designs that provide unconventional solutions to common problems present opportunities for disruption in the pet industry. - **Animal-related Ad Campaigns:** Campaigns that use clever and heartwarming images to promote products can bring attention to lesser-known companies and provide disruption in the advertising industry. ### Where This Applies - **Pet Industry:** Innovative leash designs and products that cater to the needs of pets could disrupt the traditional pet industry. - **Advertising Industry:** Heartwarming and creative campaigns that promote products could disrupt the traditional advertising industry. - **Creative Design Industry:** Design firms that offer innovative approaches to product design, especially in the pet industry, can stand out and disrupt the industry. ## Related on Trend Hunter - [Tape Measure Dog Leashes](https://www.trendhunter.com/trends/scope-dog-leash.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Hands-Free Dog Leashes](https://www.trendhunter.com/trends/beltdog.md) - [Cross-Body Dog Leashes](https://www.trendhunter.com/trends/extra-long-leash.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Intuitive Intelligent Pet Leashes](https://www.trendhunter.com/trends/intelligent-pet-leash.md)