# Weightless Curl-Defining Foams QUAI Launched a New Product That Enhances Natural Waves and Curls By Riley von Niessen | Published 2018-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curldefining-foam References: [teenvogue](https://www.teenvogue.com/story/ouai-air-dry-foam-curly-hair) & [theouai](https://theouai.com/?sdbfjsd) QUAI, a haircare brand that specializes in [cruelty free products](https://www.trendhunter.com/trends/acidic-bonding-curls) that are formulated without damaging ingredients like parabens, recently expanded its collection with an incredibly lightweight curl-defining foam. The foam comes in a sleek white pump bottle, which is accented with a minimalist label that features black lettering. The product is made specifically for consumers who already have [natural waves and curls](https://www.trendhunter.com/trends/got2b-curled-collection), who are looking for a product that helps to enhance and separate them without weighing their hair down or leaving a sticky residue. The curl-defining foam is simply massaged and scrunched into damp hair, which can then be air or blow dried to lock in the look. With this, the hair is left with a lightly tousled aesthetic that's still put together. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Curl-defining Products:** Companies can create more innovative, lightweight curl-defining products that enhance natural waves and curls without weighing hair down or leaving a sticky residue. - **Minimalist Hair Product Packaging:** Brands can differentiate their haircare products through sleek, minimalist packaging designs that are aesthetically pleasing. - **Cruelty-free Haircare:** The cosmetic industry can continue to increase demand and production of cruelty-free haircare and beauty products like QUAI. ### Where This Applies - **Beauty and Personal Care:** Innovative haircare brands can capitalize on the demand for cruelty-free, lightweight hair styling products that enhance natural waves and curls without weighing hair down or leaving a sticky residue. - **Packaging and Design:** Companies specializing in design and packaging can provide minimalist label designs that help differentiate haircare products on the shelves. - **Cosmetics:** More cosmetic companies can invest in creating and promoting cruelty-free haircare products, which appeals to a growing number of consumers who prefer ethical, sustainable products. ## Related on Trend Hunter - [Curl-Enhancing Mousses](https://www.trendhunter.com/trends/curl-mousse.md) - [Lightweight Haircare Products](https://www.trendhunter.com/trends/weightless-collection.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Curl-Defining Hair Gels](https://www.trendhunter.com/trends/hey-curl-scrunching-jelly.md) - [Salt-Free Wave Sprays](https://www.trendhunter.com/trends/ouai-wave-spray.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Curl-Defining Hair Primers](https://www.trendhunter.com/trends/hello-curls-primer.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md)