# Personalized Curl Creams Prose's Curl Cream's Formula is Uniquely Tailored to Users By Laura McQuarrie | Published 2020-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/curl-cream References: [allure](https://www.allure.com/gallery/new-hair-care-tools-january-2020) & [prose](https://prose.com/products/custom-curl-cream) A good curl cream is useful for detangling hair for styling, adding moisture and holding curls in place but there are so many different kinds of curls that it can be tough to find a product that's perfect for one's exact needs. Fortunately, the newest addition to [Prose's](https://www.trendhunter.com/trends/custom-scalp-serum) range of bespoke beauty products is a customizable Curl Cream. Prose's take on the classic curl cream aims to keep strands hydrated, frizz-free and define their [natural texture](https://www.trendhunter.com/trends/texture-inclusive-haircare). On top of this, the brand considers the unique needs of each user based on a quiz. As a result, a custom formula may be enhanced with ingredients like caviar lime extract for shine, argan oil for nourishment or fiber-repairing collagen. Image Credit: Prose ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Personalized Beauty Products:** Opportunity to create personalized beauty products tailored to individual needs. - **Customized Haircare:** Disruptive innovation opportunity in providing customized haircare solutions. - **Bespoke Cosmetics:** Growing trend of bespoke cosmetics offering personalized formulations. ### Industries Being Reshaped - **Beauty and Personal Care:** Innovations in beauty and personal care industry offering personalized products and solutions. - **Haircare:** Opportunity for disruptive haircare solutions catering to individual hair types and needs. - **Cosmetics:** Emerging market of personalized cosmetics with tailor-made formulations. ## Related on Trend Hunter - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Personalized Hair Advisors](https://www.trendhunter.com/trends/curlsbot.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Moisture-Rich Curl Haircare Products](https://www.trendhunter.com/trends/verb-curl-collection.md) - [Curl-Enhancing Mousses](https://www.trendhunter.com/trends/curl-mousse.md)