# Men's Curl Crèmes Wavy's Everyday Curl Crème Delivers Curl Care for Men By Laura McQuarrie | Published 2023-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curl-care-for-men References: [happi](https://www.happi.com/contents/view_breaking-news/2023-06-29/wavy-debuts-lsquo-everyday-curl-creme-rsquo-for-me/27284?widget=listSection) & [feelwavy](https://www.feelwavy.com/products/everyday-curl-creme-125ml) [Wavy](https://www.trendhunter.com/trends/wrpd-runner) is a new haircare brand from brothers Eyal and Ariel Booker that focuses on [curl care for men](https://www.trendhunter.com/trends/mens-haircare-bundles). With its premium, functional products for all hair types, the brand is on a mission to introduce a new era of grooming. People with curly hair who are unaware of their hair type often experience persistent frizziness and struggle to manage their unruly locks, leading to frustration and dissatisfaction with their hair's appearance and texture. Now, men with wavy and curly hair can lean on a brand that understands their unique struggles and wants to help them look and feel their best. The brand's [Everyday Curl Crème](https://www.trendhunter.com/trends/everyday-chemist-silky-water) was created in partnership with Pelham Healthcare & Laboratories, and it speaks to men who want to embrace the natural texture of their hair. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 28% | Freshness: 17% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Curl Care for Men:** The trend of focusing on curl care for men presents a disruptive innovation opportunity for the haircare industry to cater to the unique needs of this market segment. - **Premium Functional Hair Products:** The trend of premium, functional hair products offers a disruptive innovation opportunity for the beauty industry to provide high-quality solutions that address specific hair types, like curly hair. - **Understanding Unique Hair Struggles:** The trend of understanding and addressing the unique struggles of people with curly hair presents a disruptive innovation opportunity for brands to develop tailored products and services that cater to this market segment. ### Who This Affects Most - **Haircare:** The haircare industry can leverage the trend of curl care for men by developing innovative products and solutions that cater specifically to the needs of men with curly hair. - **Beauty:** The beauty industry can seize the trend of premium, functional hair products by creating high-quality, specialized haircare products that target specific hair types, such as curly hair. - **Personal Grooming:** The personal grooming industry can capitalize on the trend of understanding unique hair struggles by offering personalized solutions and services that address the specific needs and challenges faced by people with curly hair. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Functional Grooming Creams](https://www.trendhunter.com/trends/american-crew1.md) - [Nourishing Hair Style Creams](https://www.trendhunter.com/trends/sleek-styling-cream-taming-wand.md) - [Multi-Benefit Curl Collections](https://www.trendhunter.com/trends/aussie-ultra-wonder.md) - [Men's Personal Care Brands](https://www.trendhunter.com/trends/mens-personal-care-brand.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Curl-Defining Hair Gels](https://www.trendhunter.com/trends/hey-curl-scrunching-jelly.md)