# Curl-Conditioning Masks The new BB Curl Butter Masque from Bumble and Bumble Deeply Moisturizes By Riley von Niessen | Published 2019-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curl-butter-masque References: [global.ulta](https://global.ulta.com/bbcurl-butter-masque?productId=pimprod2002712) & [bumbleandbumble](https://www.bumbleandbumble.ca/product/19052/64344/care/masques/bbcurl-butter-masque#/sku/) NYC-based cruelty free haircare brand Bumble and Bumble has added to its selection of products with the [BB](https://www.trendhunter.com/trends/bumble-and-bumble) Curl Butter Masque, which works to rehydrate [stubborn curls](https://www.trendhunter.com/trends/shampoo-and-conditioners), making for bouncier, shinier, and healthier hair. The formula is made with a blend of exotic oils that provide the hair with all the nutrients it needs -- helping to instantly detangle strands while providing long-lasting comfort and hydration. To use the BB Curl Butter Masque, the brand recommends that consumers apply as much as they need to the ends of damp hair, and then work the product up towards the scalp while massaging it in. After about 3-5 minutes, they can rinse it out. The BB Curl Butter Masque is available on the Bumble and Bumble site, as well as from retailers like [Ulta](https://www.trendhunter.com/trends/redken-1). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Curl-conditioning Masks:** Opportunity for innovative haircare brands to develop products that deeply moisturize and rehydrate curls for healthier hair. ### Who This Affects Most - **Haircare:** Potential for haircare brands to create innovative products that detangle strands and provide long-lasting comfort and hydration. - **Retail:** Opportunity for retailers to stock and sell curl-conditioning masks as a popular and in-demand haircare product. - **E-commerce:** Growing market for online sellers to offer curl-conditioning masks, providing convenience and accessibility to consumers. ## Related on Trend Hunter - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/bumble-and-bumble.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Moisture-Rich Curl Haircare Products](https://www.trendhunter.com/trends/verb-curl-collection.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Birthday Cake-Inspired Hair Masks](https://www.trendhunter.com/trends/vanilla-birthday-cake-scent.md) - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Curl-Enhancing Mousses](https://www.trendhunter.com/trends/curl-mousse.md) - [Ultra-Nourishing Hair Masques](https://www.trendhunter.com/trends/hair-masques.md)