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# Augmented Art Apps
Curioos' App Simulates How a Piece of Art Will Look Hanging in Your Home

By Laura McQuarrie | Published 2015-02-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/curioos
References: [psfk](http://www.psfk.com/2015/02/curioos-app-digital-art-app-augmented-reality.html) & [curioos](https://www.curioos.com/curioosapp)

When it comes to buying decor for the home online or in-store, it can be difficult to gauge how something will look in a room, especially when it comes to [color and scale](https://www.trendhunter.com/trends/changeroomcolor)—but an app from Curioos helps to take care of these problems once and for all.

Curioos' site is a place to shop for a range of art pieces for the home, including works from up-and-coming artists, as well as funny posters and the classics. In order to help its customers get a better sense of how "at home" a new piece of art will be, the Curioos app was created. After picking out a painting, the app has you print out a paper tracker that will serve as a placeholder. Then, with a mobile device in hand, users are able to look through the app and augmented reality makes the art appear before their eyes, as if it was really on the wall.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 59% | Activity: 76% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Augmented Reality:** Using augmented reality technology to enhance the online shopping experience for consumers.
- **Art E-commerce:** Integrating technology into the art e-commerce industry to solve common customer concerns regarding appearance and fit in the home.
- **Virtual Home Decorating:** Developing apps that allow users to virtually visualize how different art pieces will look in their own homes to improve the decision-making process.

### Industries Being Reshaped

- **E-commerce:** Implementing augmented reality solutions in the e-commerce industry to provide customers with a more realistic shopping experience.
- **Art and Design:** Adopting augmented reality technology in the art and design industry to address concerns about how art will fit and look in customers' homes.
- **Home Decor:** Incorporating virtual home decorating tools into the home decor industry to assist customers in visualizing art pieces in their own living spaces.

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