# AI-Powered Plushies Curio and Grimes are Collaborating on Artificial Intelligence Toys By Laura McQuarrie | Published 2023-12-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/curio-and-grimes References: [designtaxi](https://designtaxi.com/news/425943/Grimes-Debuts-Cute-AI-Plushies-Designed-To-Make-Screen-Time-A-Thing-Of-The-Past/)  Curio and Grimes teamed up to launch an AI toy with a plush exterior and smart capabilities to take playtime to the next level, and all without reliance on screens. These intelligent interactive companions named Gabbo, Grem and Grok are different from talking plush toys of the past that can only parrot pre-recorded phrases. Each conversational partner has a personality of its own: Grok is a friendly rocket, Grem is a pink-obsessed space alien and Gabbo is a curious adventurer. All of the plush toys were created by Grimes, who also voiced Grok. These kid-safe plush toys do connect to Wi-Fi but steer clear of screens or cameras, and parents get extra peace of mind by being able to access transcripts of conversations between the toy and their child. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 86% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **AI-powered Plushies:** The collaboration between Curio and Grimes resulted in the creation of AI toys with a plush exterior and smart capabilities, providing a new level of playtime experience without screens. - **Conversational Personalities:** The AI plush toys by Curio and Grimes, named Gabbo, Grem, and Grok, feature unique and interactive personalities, going beyond the traditional talking plush toys of the past. - **Parental Peace of Mind:** With Wi-Fi connectivity and the ability to access transcripts of conversations, the AI plush toys by Curio and Grimes offer parents an added sense of security during playtime. ### Who This Affects Most - **Toy Manufacturing:** The partnership between Curio and Grimes presents an opportunity for the toy manufacturing industry to incorporate AI technology into plush toys, creating a new category of interactive play. - **Artificial Intelligence:** The AI-powered plush toys by Curio and Grimes demonstrate the potential for AI technology to be integrated into various consumer products, expanding the applications beyond traditional industries. - **Child Safety:** The development of AI plush toys by Curio and Grimes addresses concerns of child safety by offering toys that are kid-safe, screen-free, and still interactive, showcasing potential innovation opportunities in child-oriented industries. ## Related on Trend Hunter - [AI-Powered Plush Teddies](https://www.trendhunter.com/trends/ai-teddy-kumma.md) - [AI-Powered Toy Attachments](https://www.trendhunter.com/trends/toypal-one.md) - [AI-Backed Family Toys](https://www.trendhunter.com/trends/2xl-cobot.md) - [Talkative AI Toys](https://www.trendhunter.com/trends/bubblepal.md) - [Conversational AI Companions](https://www.trendhunter.com/trends/cati.md) - [Adorable AI Conversational Toys](https://www.trendhunter.com/trends/folotoys.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md) - [Playful AI Companions](https://www.trendhunter.com/trends/snorble.md) - [Interactive Pixel Plushies](https://www.trendhunter.com/trends/pixel-hugs.md)