# Co-Branded Spray Deodorants Curie & Equinox Collaborated on a New Deodorant Scent By Laura McQuarrie | Published 2024-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/curie-equinox References: [ca.movies.yahoo](https://ca.movies.yahoo.com/style/curie-teams-equinox-deodorant-scent-120043243.html) & [curiebod](https://curiebod.com/products/full-body-spray-deodorant-juniper-eucalyptus)  Curie and Equinox, the luxury fitness company and health club, teamed up to launch a new scent for the clean body care brand's [Full Body Deodorant Spray](https://www.trendhunter.com/trends/whole-body-deo). Inspired by the signature scent of Equinox's eucalyptus towels, the Juniper Eucalyptus Deodorant & Body Spray is Curie’s first new scent in two years. Touted as Curie's most down-to-earth scent to date, Juniper Eucalyptus pairs a soothing blend of aromatic herbs, botanicals and crisp woods with purposeful ingredients like witch hazel and probiotics. Free from ingredients like aluminum, parabens, phthalates or baking soda, this non-aerosol spray enhances comfort and controls odor without causing irritation. The [Curie x](https://www.trendhunter.com/trends/curies-deodorant-duos) Equinox Juniper Eucalyptus Deodorant & Body Spray is now available to use in [Equinox Club](https://www.trendhunter.com/trends/equinox-and-le-labo) locker rooms worldwide and can be purchased at The Shop at Equinox or Curie's website. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 64% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Wellness Products:** Collaborations between fitness brands and personal care companies offer unique product blends that tap into lifestyle branding. - **Aromatic Deodorant Scents:** Creating deodorants with complex scent profiles inspired by luxury experiences provides an upscale alternative to traditional products. - **Clean Label Deodorants:** The demand for deodorants free from harsh chemicals opens up avenues for products featuring natural, skin-friendly ingredients. ### Where This Applies - **Fitness and Health Clubs:** Fitness brands partnering with personal care products can enhance client experience and brand loyalty through co-branded initiatives. - **Personal Care and Hygiene:** The personal care industry can capitalize on the growing trend of clean and natural deodorants to expand their product lines. - **Luxury Retail:** Luxury fitness centers and high-end retail spaces can benefit from exclusive product offerings that emphasize quality and exclusivity. ## Related on Trend Hunter - [Summer Scented Deodorants](https://www.trendhunter.com/trends/curies-deodorant-duos.md) - [Cosmetic Fitness Club Partnerships](https://www.trendhunter.com/trends/equinox-and-le-labo.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Cologne-Like Deodorants](https://www.trendhunter.com/trends/huron-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Buildable Body Mists](https://www.trendhunter.com/trends/homecourts-cece-body-mist.md) - [Exclusive Energizing Amenities Collabs](https://www.trendhunter.com/trends/grown-alchemist-joins-equinox.md) - [Artisan Fragrance Body Deodorants](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants.md)