# Japanese Skincare Expansions Curél Debuts its Effective Skincare Range in Canada By Debra John | Published 2025-08-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/curel-debuts References: [curel](https://www.curel.com/en-ca/) & [shoppersdrugmart](https://www.shoppersdrugmart.ca/shop/curel/c/CUREL?originalTarget=curel)  [Curél](https://www.trendhunter.com/trends/carbonated-foam) debuts in Canada this September, bringing Japan’s leading skincare brand for sensitive skin* to [Shoppers Drug Mart](https://www.trendhunter.com/trends/shoppers-drug-mart1). Backed by over 40 years of dermatological research and a strong following across Asia, Curél introduces a science-driven, [ceramide-focused routine](https://www.trendhunter.com/trends/cerave-1) designed to support and restore the skin’s natural moisture barrier. Launching September 7, the six-product lineup features Japan’s signature 'Double Cleanse' and 'Double Moisturize' method. The regimen begins with a 'Makeup Cleansing Oil' and 'Foaming Facial Wash' to remove impurities while preserving hydration. It continues with a 'Hydrating Water Essence' and 'Facial Cream' that deeply replenish and protect dry, sensitive skin. Two additional treatments, the 'Anti-Wrinkle Hydrating Serum' and 'Deep Moisture Spray,' offer targeted hydration and anti-aging support. Exclusively available at Shoppers Drug Mart, Curél’s Canadian launch offers a refined, results-driven skincare experience that blends clinical efficacy with the gentle care required for even the most sensitive skin types. Image Credit: Curél ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 75% | Activity: 82% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Sensitive Skin Focus:** An increasing focus on products tailored specifically for sensitive skin showcases opportunities for brands to capture niche market segments by addressing common dermatological concerns. - **Ceramide-based Formulations:** The rising prominence of ceramide-based skincare reflects a consumer shift towards ingredients that prioritize skin barrier support, marking a potential area for innovation in skin resilience solutions. - **Multistep Skincare Routines:** Multistep skincare routines like Japan’s ‘Double Cleanse’ and ‘Double Moisturize’ methods emphasize comprehensive care, highlighting consumer interest in detailed regimens that promise visible results. ### Sectors Adopting This - **Dermatological Research:** Increased investment in dermatological research underpins product innovations that cater to specific skin needs, presenting opportunities for breakthroughs in personalized skincare solutions. - **Retail Expansion:** The strategic introduction of new international skincare brands in local retail markets demonstrates the potential to expand product visibility and accessibility through strategic partnerships. - **Anti-aging Skincare:** The integration of anti-aging elements into daily skincare routines reflects a growing demand for preventive care, suggesting an evolving market for products that combine hydration with anti-aging benefits. ## Related on Trend Hunter - [Carbonated Skincare Technologies](https://www.trendhunter.com/trends/carbonated-foam.md) - [Diffused Skincare Lotions](https://www.trendhunter.com/trends/curel.md) - [Affordable Clinically Effective Skincare](https://www.trendhunter.com/trends/shoppers-drug-mart1.md) - [Canadian Beauty Launches](https://www.trendhunter.com/trends/bubble-skincare-5.md) - [Affordable Skincare Expansions](https://www.trendhunter.com/trends/bubble-skincare1.md) - [Affordable Canadian Beauty Launches](https://www.trendhunter.com/trends/bubble-skincare-3.md) - [Canadian-Korean Skincare Debuts](https://www.trendhunter.com/trends/hanyul-1.md) - [Ceramide-Boosting Moisturizers](https://www.trendhunter.com/trends/active-skin-barrier-care-range.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md)