# Minimalist Beauty Branding Cure Life Packaging Asserts That Less is More for the Buyer By Amelia Roblin | Published 2012-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cure-life-packaging References: [lovelypackage](http://lovelypackage.com/cure-life-products/) & [dowlingduncan](http://dowlingduncan.com/2011/cure-product-launch-2/) Recent rage surrounding the surprisingly harmful chemicals present in beauty products has caused a shift in the way such goods are branded. Cure Life packaging is a prime example, exuding a visual purity on the outside to reference the gentle ingredients within. The use of a [clean and pristine white](https://www.trendhunter.com/trends/panoxyl) is very successful, so this hue covers every bag, box and bottle to avoid any graphic clutter. Dowling Duncan applied no images or illustrations to convolute the plain labels of the [body scrubs and lotions](https://www.trendhunter.com/trends/folie). A simple sans serif typeface communicates the details of the contents, printed in a punch of [vibrant color](https://www.trendhunter.com/trends/absolute-collection) to make the containers pop. A slight alteration was made to the look of the R to incorporate a plus sign that references "aid." Cure Life packaging reveals this subtle hint that some of price paid for one's own skin remedy goes to a selection of charities. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean Beauty Branding:** Opportunities for brands to prioritize visual purity and the use of gentle ingredients in their packaging design. - **Simplicity in Product Packaging:** The use of simple, minimalist design and limited use of text can communicate a brand's values. - **Cause-related Labeling:** The incorporation of messaging or visuals that indicate a brand's charitable donations or social responsibility can appeal to consumers ### Sectors Adopting This - **Beauty and Personal Care:** Brands within this industry can focus on incorporating cleaner and gentler ingredients into their products, as well as emphasizing their social responsibility. - **Packaging and Labeling:** This industry can cater to the growing trend of simple, minimalist design and the incorporation of cause-related messaging ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md)