# Curd-Filled Hot Cross Buns M&S Food's Fluffy Hot Cross Buns Have a Gooey Surprise Center By Laura McQuarrie | Published 2025-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curd-filled-hot-cross-buns References: [marksandspencer](https://www.marksandspencer.com/food/4-extremely-lemony-curd-filled-hot-cross-buns/p/fdp60727197)  Easter traditions are cherished but new generations are redefining the holiday with creative twists on seasonal favorites like [M&S Food's](https://www.trendhunter.com/trends/dippy-egg-filled-hot-cross-buns) Extremely Lemony Curd-Filled Hot Cross [Buns](https://www.trendhunter.com/trends/country-choice-sweet-buns). Outside and in, these hot cross buns offer an indulgent eating experience, beginning with a fluffy exterior topped with candied Sicilian lemon peel. Upon biting into these filled hot cross buns, snackers discover a gooey, zesty lemon curd center. These vegetarian-friendly Easter delights are sure to disappear quickly but if not, the good news is that they're freezer-friendly. Consumers are drawn to sensorial foods that combine [multiple textures in a single bite](https://www.trendhunter.com/trends/munch-mix) and this sweet twist on an Easter classic delivers a dynamic and satisfying eating experience all ages can appreciate in the spring. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 14% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Texture-infused Foods:** The demand for foods that deliver a complex sensory experience through combined textures is rising, offering potential for unique product formulations. - **Seasonal Tradition Remixes:** Reimagining traditional holiday foods with unexpected flavors and forms is gaining popularity, presenting opportunities for festive innovation. - **Vegetarian-friendly Delights:** The growth of vegetarian options in traditionally non-vegetarian categories allows for diversification in festive offerings. ### Industries Being Reshaped - **Bakery and Confectionery:** Innovating with filled pastries appeals to modern consumers seeking enhanced taste profiles, propelling growth in the bakery sector. - **Frozen Foods:** Developing freezer-friendly versions of popular seasonal treats ensures their availability beyond peak seasonal demand, aiding in consumer retention. - **Flavor and Ingredient Manufacturing:** Leveraging bold and exotic flavors in traditional products catalyzes demand for novel ingredient combinations in food manufacturing. ## Related on Trend Hunter - [Chocolate Yolk Easter Buns](https://www.trendhunter.com/trends/dippy-egg-filled-hot-cross-buns.md) - [Savory Easter Buns](https://www.trendhunter.com/trends/savory-easter-buns.md) - [Springtime Grocer Baked Goods](https://www.trendhunter.com/trends/hot-cross-bun-range.md) - [Savory Hot Cross Buns](https://www.trendhunter.com/trends/cheesy-hot-cross-buns.md) - [Oversized Easter Buns](https://www.trendhunter.com/trends/hot-cross-bun-mega-loaf.md) - [Mystery Flavor Hot Cross Buns](https://www.trendhunter.com/trends/village-bakery-mystery-hot-cross-buns.md) - [Festive Easter Panettones](https://www.trendhunter.com/trends/specially-selected-hot-cross-bunettone.md) - [Cola-Flavored Hot Cross Buns](https://www.trendhunter.com/trends/cola-flavored-hot-cross-bun.md) - [Easter Treat-Themed Cereals](https://www.trendhunter.com/trends/kelloggs-hot-cross-bun-flavour-wheats.md)