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# Curbside Pickup Retail Trials
Under Armour Will Trial a Curbside Pickup Feature When It Opens

By Daniel Johnson | Published 2020-07-08 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/curbside-pickup-feature
References: [ttps](http://ttps://sourcingjournal.com/topics/retail/under-armour-curbside-pickup-contactless-mobile-checkout-coronavirus-215256/) & [underarmour](https://www.underarmour.com/en-ca/)

[Under Armour](https://www.trendhunter.com/trends/under-armour-1) is holding a trial for a curbside pickup feature in order to meet changes in demand. The company will update marketing on its website in order to highlight the curbside pickup feature. The announcement was made by Brain Quill, the senior director of global retail IT at Under Armour, however, no specific dates or store locations were included in the announcement.

Under Armour locations have been closed since March, however, offering curbside pickup could let consumers shop from the store while it is closed or operating at reduced capacity. The company stated that stores will operate at 20% capacity for the first three weeks.

Additionally, the company will be prioritizing contactless payment options when it does open. This will include adding support for Google Pay, Garmin Pay, Fitbit Pay, as well as Samsung Pay.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 39% | Activity: 38% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Curbside Pickup:** Implementing curbside pickup features can meet changes in demand and provide a contactless shopping experience.
- **Contactless Payment:** Prioritizing contactless payment options can enhance customer safety and convenience in retail.
- **Online Marketing:** Updating online marketing to highlight curbside pickup options can attract customers during store closures or reduced capacity.

### Industries Being Reshaped

- **Retail:** The retail industry can benefit from implementing curbside pickup and contactless payment options to adapt to changing consumer preferences.
- **Sportswear:** The sportswear industry, represented by Under Armour, can leverage curbside pickup and online marketing strategies to serve customers while stores operate at reduced capacity.
- **Digital Payments:** The digital payments industry, including Google Pay and Samsung Pay, can explore partnerships with retailers to expand contactless payment options and drive adoption.

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