# Giant Screen Buses Curb Media Converted a Double-Decker Bus into a Portable TV Screen By Rahul Kalvapalle | Published 2014-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/curb-media References: [curbmedia](http://www.curbmedia.com/Home/) & [curbmedia](http://www.curbmedia.com/Home/) Curb Media has converted one of London's iconic [double-decker bus](https://www.trendhunter.com/trends/no7-skin-rehab-tour) into a TV on wheels. One of the bus' sides was covered in a [36 square meter screen](https://www.trendhunter.com/trends/largescale-digital-signage), making it one of the world's biggest vehicular screens. The initiative is part of efforts to market and promote London Live, the first 24/7 TV channel dedicated to covering news, arts, current affairs, sports and events pertinent to the city of London. The bus began its promotional journey in Covent Garden before embarking on a 15-day tour of London. Both live and pre-recorded content were shown, accompanied with sound from an advanced 6 Kilowatt on-board sound system also supplied by Curb Media. Content was produced and controlled by digital agency Enigma, with interactive features including the ability to display [real-time tweets](https://www.trendhunter.com/trends/city-17) and show selfies submitted by the public. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vehicular Advertising:** The conversion of double-decker buses into giant TV screens presents an opportunity for disruptive innovation in the advertising industry. - **Mobile Outdoor Media:** The use of portable TV screens on buses opens up possibilities for disruptive innovation in the outdoor media industry. - **Interactive Public Displays:** The incorporation of interactive features on the bus screens creates opportunities for disruptive innovation in the digital display industry. ### Sectors Adopting This - **Advertising:** The use of giant screen buses as mobile advertisements can disrupt the traditional advertising industry. - **Media:** The introduction of portable TV screens on buses can disrupt the way outdoor media is consumed. - **Digital Display:** The incorporation of interactive elements on the bus screens can disrupt the digital display industry by creating new ways of engaging with the public. ## Related on Trend Hunter - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Foldable Outdoor TVs](https://www.trendhunter.com/trends/c-seed.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Multifunctional Transport Buses](https://www.trendhunter.com/trends/bubblic-public.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Four-Wheel Integrated Televisions](https://www.trendhunter.com/trends/trolley-display-4k.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Ultra-Large Automotive Displays](https://www.trendhunter.com/trends/57inch-pillartopillar-lcd.md)