# Curated Wellness Subscriptions IPSY Expands Into Wellness With Curated Product Selections By Mursal Rahman | Written with AI assistance | Published 2026-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/curated-wellness-subscriptions References: [prnewswire](https://www.prnewswire.com/news-releases/ipsy-expands-its-consumer-offerings-with-the-launch-of-ipsy-wellness-302908456.html)  IPSY is expanding its subscription offerings with [curated wellness subscriptions](https://www.trendhunter.com/trends/mytherabox) designed to help consumers explore health and self-care products before establishing long-term routines. The new IPSY Wellness membership applies the company's [beauty discovery model](https://www.trendhunter.com/trends/i-play-beauty-campaign) to wellness, using customer preferences, reviews, and previous product experiences to guide selections. Its quarterly delivery schedule provides additional time to evaluate products rather than requiring frequent purchases. Members can select from Skin, Hair, and Total Wellness collections, each containing four products spanning supplements, treatments, and tools. The selections feature brands such as Goli, Sakara, and Apothékary, with savings exceeding 50% compared to retail prices. The expansion allows IPSY to reach consumers interested in wellness while strengthening engagement among existing subscribers. For participating brands, the membership creates opportunities to introduce products to new audiences, encourage sampling, and potentially build lasting customer relationships. Image Credit: IPSY ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 61% | Activity: 69% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Curated Wellness Discovery:** Personalized product bundles are reshaping wellness trial by reducing decision fatigue and creating lower-risk pathways for consumers to test supplements, treatments, and self-care tools. - **Preference-based Subscriptions:** Data from reviews, past purchases, and stated preferences gives subscription platforms an advantage in matching consumers with relevant products before routine-building begins. - **Quarterly Self-care Sampling:** Longer delivery cycles reflect a shift toward more considered wellness experimentation, where consumers need time to assess product efficacy and habit fit. ### Sectors Adopting This - **Health and Wellness:** Subscription-led sampling introduces new routes for wellness brands to reach targeted consumers and convert trial experiences into recurring demand. - **Beauty and Personal Care:** Beauty platforms are extending discovery models into adjacent self-care categories, blurring the boundaries between appearance-focused products and holistic wellness routines. - **Subscription Commerce:** Curated memberships with brand partnerships and preference-driven selection create differentiated value beyond convenience, discounts, and automated replenishment. ## Related on Trend Hunter - [Counter-Wellness Skincare Collections](https://www.trendhunter.com/trends/party-of-you.md) - [Spring Skincare Sampling Boxes](https://www.trendhunter.com/trends/spring-testtube-box.md) - [Seasonal Living-Focused Tea Subscriptions](https://www.trendhunter.com/trends/seasonal-living.md) - [Printed Wellness Newsletters](https://www.trendhunter.com/trends/wellness-newsletter.md) - [Wellness Shop-in-Shops](https://www.trendhunter.com/trends/wellness-by-ulta-beauty.md) - [Open-Access Beauty Advent Calendars](https://www.trendhunter.com/trends/advent-calendar-trend.md) - [Enhanced Wellness Memberships](https://www.trendhunter.com/trends/lovelife.md) - [Flexible Medspa Memberships](https://www.trendhunter.com/trends/the-vault-by-alexis-lauren.md) - [Personalized Skincare Loyalty Programs](https://www.trendhunter.com/trends/personalized-skincare-loyalty-programs.md)