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# Curated T-Shirts
Kate Moss Shocks on the 'Oh My Coke' T-Shirt From Rumplo

By Cowbag | Published 2009-01-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/curated-t-shirts-kate-moss-oh-my-coke-t-shirt
References: [rumplo](http://rumplo.com)

It is hard (most certainly in the UK) to find a really good site selling [artistic, non-tacking t-shirts](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu). Fortunately Rumplo has come to the rescue. They also let you send them by post so you can have them shipped straight to friends, and the site also offers [limited edition designs](https://www.trendhunter.com/trends/takashi-murakami-tee).

Rumplo collects t-shirts designed by artists all over the world and sells them in one place, a one stop shop for [printed awesomeness](https://www.trendhunter.com/trends/kenny-scharf-and-axel). Rumplo tees start around $35 which makes them affordable pieces of art for anyone's clothing collection. The seven days of the week pack rings in at a mere $150. They all make strong fashion statements with brilliant results.

I am particularly fond of the Kate Moss t-shirt which features the super model with a bleeding nose (sold out) and the ‘Son Of A Gun’ yellow design.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 77% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Artistic T-shirts:** There is an opportunity for disruptive innovation in the fashion industry by offering curated collections of artistic t-shirts.
- **Global Artist Collaboration:** Creating a platform that collects t-shirt designs from artists worldwide and sells them in one place can be a disruptive innovation in the fashion industry.
- **Limited Edition Fashion:** The concept of offering limited edition t-shirt designs can drive demand and create a disruptive innovation opportunity in the fashion industry.

### Where This Applies

- **Fashion:** The fashion industry can leverage curated artistic t-shirts to attract a new customer base and disrupt the traditional clothing market.
- **Online Retail:** By creating an online platform that sells curated t-shirt designs, the online retail industry has the potential to disrupt the traditional brick-and-mortar retail model.
- **Art and Design:** The art and design industry can explore collaborations with fashion brands to showcase artists' work on limited edition t-shirts, creating a disruptive innovation in both sectors.

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