# Small Business Marketplaces Pinterest is Launching a Curated Marketplace for Small Businesses By Daniel Johnson | Published 2019-11-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/curated-marketplace References: [mobilemarketer](https://www.mobilemarketer.com/news/pinterests-new-curated-marketplace-gives-smaller-merchants-a-holiday-boost/567995/) & [pinterest](https://www.pinterest.com/) Pinterest will launch a curated marketplace to allow smaller businesses to sell products during the holidays. The curated marketplace is titled the @PintrestShop, and it will launch before Small Business Saturday, which takes place on November 30th. Pinterest selected a total of 17 different small businesses to make up the @PintrestShop. The 17 businesses were selected due to craftsmanship and creativity. The list of businesses includes The Citizenry, which makes home goods, as well as the Yellow Owl Workshop, which creates eco-friendly jewelry. Each of the businesses in @PintrestShop has about 20 different products for consumers to choose from. The marketplace will allow Pinterest to showcase itself as a platform that empowers small businesses. Additionally, it could be popular among consumers who look to support small businesses during the holiday season. Image Credit: Pinterest ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Curated Marketplace for Small Businesses:** Pinterest is launching a curated marketplace to empower small businesses, providing an opportunity for small business owners to reach more customers. - **Small Business Saturday:** Small Business Saturday is a trend where small businesses can offer sales, discounts, and promotions for customers who want to buy local. - **Eco-friendly Products:** Eco-friendly products are becoming increasingly popular as more consumers are becoming environmentally conscious, bringing opportunities for businesses to innovate and create new products. ### Sectors Adopting This - **E-commerce:** E-commerce platforms like Pinterest can disrupt traditional retail by providing an online marketplace for small businesses to reach customers who prefer to shop online. - **Handmade Goods:** Handcrafted goods are a growing trend in the marketplace, providing opportunities for small businesses to differentiate themselves and tap into the consumer desire for unique and personalized products. - **Sustainable Fashion:** Sustainable fashion is a growing trend that focuses on creating environmentally friendly clothing, providing opportunities for small businesses to create new and innovative products. ## Related on Trend Hunter - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Multinational Streaming Service Expansions](https://www.trendhunter.com/trends/shop-the-holidays.md) - [Third-Party Artisanal Marketplaces](https://www.trendhunter.com/trends/michaels.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md) - [Social Media Shopping Features](https://www.trendhunter.com/trends/twitter-shops.md) - [Expanded Technology Marketplaces](https://www.trendhunter.com/trends/best-buy-2.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md)