# Protein-Packed Bubble Teas CUPP x Myprotein Bubble Tea Has 20-Grams of Protein Per Serving By Michael Hemsworth | Published 2025-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupp-x-myprotein-bubble-tea References: [retailtimes](https://retailtimes.co.uk/myprotein-and-cupp-launch-high-protein-bubble-tea-range/) & [myprotein](https://myprotein.com/)  The CUPP x Myprotein Bubble Tea range has been created in collaboration between the brands as a series of protein-rich menu items perfect for helping consumers to satisfy cravings and support their nutritional needs. The drink range includes the Hokkaido Protein Milk Tea, Vegan Caramel Protein Milk Tea and the [Raspberry Lemonade Protein Iced Tea](https://www.trendhunter.com/trends/protein-iced-tea), which contain at least 20-grams or more of protein per serving. The drinks are available now at all of the brand's 25 locations in the UK. CEO [THG Nutrition](https://www.trendhunter.com/trends/mller-x-myprotein) Neil Mistry spoke on the CUPP x Myprotein Bubble Tea range saying, "Bubble tea’s journey from a small teahouse delicacy in Taiwan to international stardom is a testament to innovation and cultural exchange. As bricks-and-mortar retail remains a core focus for Myprotein in 2025, our partnership with CUPP supports our vision in bringing innovative, protein packed products to the everyday consumer." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 78% | Activity: 82% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enhanced Beverages:** Protein-enriched drinks like the CUPP x Myprotein Bubble Tea display an innovative fusion tailored to health-conscious consumers seeking convenient nutrition. - **Functional Drinks Evolution:** The incorporation of significant protein contents in bubble tea showcases the advancement towards functional beverages that merge indulgence with health benefits. - **Innovative Collaborations:** The partnership between CUPP and Myprotein illustrates the potential for unique collaborations to expand traditional product boundaries in the beverage market. ### Industries Being Reshaped - **Functional Beverage Industry:** A burgeoning sector focused on blending health benefits with traditional drink formats, offering new avenues for consumer engagement. - **Nutritional Supplements Sector:** The intersection of supplement and beverage industries opens opportunities for cross-market innovations and diet enhancement. - **Café and Teahouse Market:** This market sees growth potential in offering health-forward alternatives to attract diverse customer demographics and compete in a saturated café landscape. ## Related on Trend Hunter - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [Boba-Inspired Protein Powders](https://www.trendhunter.com/trends/boba-tea-protein.md) - [Milk Tea-Flavored Protein Bars](https://www.trendhunter.com/trends/flavored-protein-bar.md) - [Protein-Rich Teas](https://www.trendhunter.com/trends/high-protein-tea.md) - [Milk Tea-Flavored Proteins](https://www.trendhunter.com/trends/phyre-protein.md) - [Boba-Flavored Protein Powders](https://www.trendhunter.com/trends/boba-fit.md) - [Better-For-You Bubble Tea](https://www.trendhunter.com/trends/bubluv.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Protein Iced Teas](https://www.trendhunter.com/trends/protein-iced-tea.md)