# Collagen-Infused Protein Coffees CUP-O Protein Coffee Infusion Delivers Collagen Protein in Pods By Laura McQuarrie | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupo-protein-coffee-infusion References: [projectnosh](https://www.projectnosh.com/food-wire/2018/cup-o-protein-coffee-infusion-now-available-sprouts/) & [cupoprotein](https://cupoprotein.com/) CUP-O Protein Coffee Infusion sets itself apart as the first coffee pods in the world that deliver neutral-tasting, odorless, collagen protein through dark roasted, drip-brewed coffee. The product was specifically developed for [single-serve brewing](https://www.trendhunter.com/trends/nespresso-x-vital-proteins) and is packaged in recyclable pods for to quickly, easily and responsibly energize consumers. While the collagen protein included in the product is taste-free, the coffee itself is said to be smooth, heavy-bodied and dark with toasted nut and chocolate notes. The CUP-O Protein Coffee Infusion is touted as a unique beverage solution that supports not just energy, but also [muscle growth and recovery](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake), stamina and improved focus, with the inclusion of collagen helping to promote skin firmness, hydration, anti-aging benefits, as well as nail and hair health. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Collagen-infused Beverages:** Opportunity for brands to expand the collagen-infused trend to other beverage categories such as water, smoothies, and teas. - **Single-serve Functional Coffee:** Potential for innovative single-serve coffee products with added functional ingredients like proteins, vitamins, or adaptogens. - **Sustainable Packaging Solutions:** Demand for eco-friendly packaging options in the beverage industry, like compostable or recyclable pods, to cater to environmentally-conscious consumers. ### Sectors Adopting This - **Health and Wellness:** Health and wellness brands can capitalize on the demand for functional beverages that offer additional benefits like collagen. - **Coffee and Beverage:** Coffee and beverage companies can explore new product development by incorporating collagen protein into their offerings. - **Packaging and Sustainability:** Packaging companies can develop eco-friendly solutions for single-serve coffee pods to meet the growing demand for sustainability in the industry. ## Related on Trend Hunter - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Ready-to-Brew Protein-Rich Coffees](https://www.trendhunter.com/trends/velo-coffee-protein.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md)