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# Cupid-Covered Sneakers
These Cupid-Print Sneakers Feature Hungry Winged Babies and Fast Food

By Riley von Niessen | Published 2017-08-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cupidprint-sneakers
References: [hypebeast](https://hypebeast.com/2017/8/reebok-insta-pump-fury-cupid) & [en.titolo.ch](https://en.titolo.ch/instapump-fury-la-148072)

After [Reebok](https://www.trendhunter.com/trends/instapump-fury-4) released a pair of black Instapumps that feature artful illustrations of goldfish all over the uppers, the sportswear giant launched a pair of cupid-print sneakers.

Unlike the goldfish sneakers, these Reeboks are mostly white, giving the tanned skin of the tubby winged babies who decorate them some contrast. Although the [romantically themed characters](https://www.trendhunter.com/trends/converse-chucks-in-love) are usually pictured with hearts and a bow and arrow, Reebok's version shows the infants with ice cream, burgers, and other fast food staples.

Like other versions of the [Instapump Fury silhouette](https://www.trendhunter.com/trends/instapump-fury-94), the Cupid-print sneakers feature cut-outs all over the uppers, plastic accents on the tongues, and the brand's name and logo in cream-colored embroidery on the backs of the heels.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 84% | Activity: 78% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Artful Sneakers:** Sportswear companies can explore creating more sneakers with artful illustrations on them.
- **Food-themed Footwear:** Shoe brands can capitalize on the popularity of food culture by designing more footwear featuring fast food and other culinary staples.
- **Whimsical Fashion:** There is an opportunity for fashion brands to introduce more whimsical and fun elements into their designs, as exemplified by these Cupid-covered sneakers from Reebok.

### Who This Affects Most

- **Sportswear:** Sportswear brands could innovate more with design elements and experiments with cuts and prints,
- **Fast Food:** Fast food chains can team up with fashion brands to build limited-edition collections inspired by the brands' respective cuisines.
- **Fashion:** Fashion brands could explore using more unconventional designs and materials to appeal to consumers looking for something unique and different.

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