# Travel-Friendly Confections GDesserts 'Cupcakes in a Jar' Let You Eat on the Go By Marissa Liu | Published 2010-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupcakes-in-a-jar References: [foodbev](http://www.foodbev.com/innovations/gdesserts-cupcakes-in-a-jar) & [gdesserts](http://www.gdesserts.com/) Transporting cupcakes can pose a problem. Your sweets can end up overturned with their icing all smooshed or worse still, the cake could no longer resemble its original design. 'Cupcakes in a Jar' aim to end all these difficulties. Produced by GDesserts, these easily transportable treats come in six flavours including [Christmas Rich Fruit Cake](https://www.trendhunter.com/trends/lolas-cupcakes-christmas-range), red velvet, chocolate nutter, lemon, [carrot](https://www.trendhunter.com/trends/instant-carrot-cake), victoria sponge and vanilla. GDesserts plans to expand the range to include low-fat options by the end of the year. Cupcakes in a Jar come in regular size or taster size. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Transportable Confections:** The growing demand for easily transportable desserts presents an opportunity for innovative packaging solutions like 'Cupcakes in a Jar'. - **Expanded Flavors:** The market for confections can be expanded by offering a wider variety of flavors, such as low-fat options for health-conscious consumers. - **On-the-go Eating:** The convenience of consuming desserts on the go creates a need for portable and mess-free options like 'Cupcakes in a Jar'. ### Where This Applies - **Food Packaging:** The food packaging industry can create innovative packaging solutions to cater to the growing demand for transportable desserts. - **Confectionary:** The confectionary industry can capitalize on expanding flavor options to attract a wider range of customers. - **Food Retail:** The food retail industry can tap into the trend of on-the-go eating by offering a variety of portable and mess-free dessert options. ## Related on Trend Hunter - [Jarred Festively-Themed Desserts](https://www.trendhunter.com/trends/jar-joy-holiday-desserts.md) - [Fast-Casual Dessert Jars](https://www.trendhunter.com/trends/dessert-jars.md) - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Picnic-Ready Dessert Cups](https://www.trendhunter.com/trends/summer-cups.md) - [Peanut Butter Dessert Jars](https://www.trendhunter.com/trends/peanut-butter-cup-jars.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md) - [Summer-Ready Jarred Desserts](https://www.trendhunter.com/trends/chocolate-tuxedo.md) - [Multi-Layer Frozen Bites](https://www.trendhunter.com/trends/jars-by-dani.md) - [Classic Dessert-Inspired Cake Pots](https://www.trendhunter.com/trends/g-dessert.md)