# Sugary Squared Sweets Cupcakes Cubed Gives the Classic Treat Some Tasty Corners By Susan Keefe | Published 2012-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupcakes-cubed References: [cupcakestakethecake.blogspot](http://cupcakestakethecake.blogspot.ca/2012/05/photopost-cupcakes-cubed.html) & [cupcakescubed](http://cupcakescubed.com/) The Texas-based bakery Cupcakes Cubed has found a way to break the predictable cupcake mould. Unlike other bakeries, this intriguing enterprise doesn't rely on [novelty flavors](https://www.trendhunter.com/trends/cupcake-collection) in order to stay ahead of the competition -- the company simply gave the cupcake four extra corners. These cute cakes assume the shape of the square, a shape that is oddly seductive in this sweet state. Although Cupcakes Cubed doesn't rely on wacky flavors to bring customers in the door, the company's tasty offerings are anything but pedestrian. With sumptuous flavors like Banana-rama, PB&J and Cherry Pie, these sweet squares will have your tastebuds doing back flips when you're chowing down on these sweet squares. So, if you're finding cupcakes a little too ho hum, liven up your favorite dessert with a strangely shaped cake. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Novelty-shaped Sweets:** The success of Cupcakes Cubed's square-shaped cupcakes demonstrates the consumer appeal of novelty-shaped sweets. - **Alternative Flavors:** Cupcakes Cubed's unique flavor offerings, such as Banana-rama and PB&J, showcase the potential for different taste combinations in the bakery industry. - **Updated Classic Treats:** Cupcakes Cubed's innovative approach to the traditional cupcake presents an opportunity for other bakeries to reimagine and revamp iconic desserts. ### Industries Being Reshaped - **Bakery:** Cupcakes Cubed's success highlights the potential for disruptive innovation within the bakery industry through unique shapes and flavors. - **Food and Beverage:** The popularity of Cupcakes Cubed's unconventional cupcakes indicates the demand for innovative and exciting food options within the broader food and beverage sector. - **Dessert:** Cupcakes Cubed's square-shaped sweets exemplify the disruptive innovation potential within the dessert industry by challenging traditional norms and introducing new experiences. ## Related on Trend Hunter - [Iconic Cupcake Brands](https://www.trendhunter.com/trends/crumbs-cupcakes.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md) - [Inaugural Square Cinnamon Cakes](https://www.trendhunter.com/trends/crumbl-cinnamon-squares.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Baked Pumpkin Pastries](https://www.trendhunter.com/trends/crumbl-pumpkin-square.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Hybrid Snickerdoodle Cookie Cupcakes](https://www.trendhunter.com/trends/snickerdoodle-cookie-cupcake.md) - [Beverage-Enhancing Sugar Cubes](https://www.trendhunter.com/trends/handcrafted-sugar-cube.md)