# Cake Harvests The Cupcake Tree for Tate + Lyle Encourages Kids to Bake By Cowbag | Published 2010-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cupcake-tree References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/07/23/cupcake-tree-debut/) & [flickr](http://www.flickr.com/photos/ldn_chancers/sets/72157624442633131/with/4822110181/) Leading up to the Mad Artists Tea Party event, Cakehead Loves Evil (AKA me, Cowbag!) was asked by Tate + Lyle to devise a creative consumer sampling experience that would encourage children and parents to engage with cake. Like its inspiration the Faraway Tree, the [Cupcake Tree](https://www.trendhunter.com/trends/crumbs-colossal-cupcake) will sprout different cakes depending on its location, and children must actively 'pick' them from the trees. The initiative is meant to [encourage kids to bake](https://www.trendhunter.com/trends/bakeawish-challenge) and get involved in the kitchen. We are also creating a series of [cupcakes](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake) that show their evolution into full bloom. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Food Sampling:** Developing interactive sampling experiences where customers actively engage with food products can be a disruptive innovation opportunity for food companies. - **Child-focused Culinary Education:** Creating initiatives that encourage children to get involved in baking and cooking can be a disruptive innovation opportunity for the education and culinary industries. - **Edible Art Experiences:** Designing edible art installations or experiences like the Cupcake Tree can be a disruptive innovation opportunity for creative and event planning industries. ### Industries Being Reshaped - **Food and Beverage:** Incorporating interactive food sampling techniques can help businesses in the food and beverage industry stand out and attract customers. - **Education:** Developing child-focused culinary education programs can provide new opportunities for the education industry to engage children in hands-on learning. - **Event Planning:** Creating unique edible art experiences can offer event planning companies a disruptive way to differentiate their services and captivate attendees. ## Related on Trend Hunter - [Cake-Centric Gatherings](https://www.trendhunter.com/trends/cake-picnic.md) - [Easter Hunt-Themed Baking Kits](https://www.trendhunter.com/trends/easter-egg-hunt-cupcake-kit.md) - [Cafeteria-Inspired Cake Products](https://www.trendhunter.com/trends/chocolate-old-school-cake.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Playful Biscuit-Inspired Cakes](https://www.trendhunter.com/trends/party-rings-celebration-cake.md) - [Artisan-Inspired Cake Baking Mixes](https://www.trendhunter.com/trends/carrs-flour-cake-mixes.md) - [Delectable Cupcake Collaborations](https://www.trendhunter.com/trends/hteao-1.md)