# Color-Changing Cupcake Mixes Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink By Laura McQuarrie | Published 2024-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupcake-kit References: [businesswire](https://www.businesswire.com/news/home/20240829766322/en) & [BettyCrocker](http://www.BettyCrocker.com/)  The first installment of the highly anticipated Wicked movie is set to hit theaters this fall and ahead of the film's premiere, Betty Crocker debuted two [Wicked-inspired treats](https://www.trendhunter.com/trends/emerald-elixir), including the brand's first-ever “mix-to-reveal” Cookie Dough Pops and Cupcake kits. These vanilla-flavored mixes change colors as the ingredients are stirred, revealing green for Elphaba or pink for Glinda. Beyond the [color-changing baking kits](https://www.trendhunter.com/trends/starbucks-x-wicked), fans can mix and match six classic [Betty Crocker products](https://www.trendhunter.com/trends/betty-crocker-bridgerton) to create Wickedly Better Together recipe combinations. Betty Crocker brownie, cake and cookie mix, and frosting, can be found in special Wicked-themed packaging with recipes that combine two of the brand's mixes to make treats like the Fantabulous Brookie, the Thrillifying Cupcake or the Outstandiful Cookie Pie. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 90% | Activity: 98% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Color-changing Baking Kits:** Betty Crocker's new 'mix-to-reveal' baking kits showcase a novel way to engage consumers with interactive food experiences. - **Movie-themed Food Products:** The tie-in between Wicked and Betty Crocker highlights the growing trend of capitalizing on popular movies to create themed food products. - **Customizable Hybrid Recipes:** Betty Crocker's Wicked-themed recipe combinations tap into the desire for customizable culinary creations that blend multiple classic treats. ### Who This Affects Most - **Food and Beverage:** Interactive and thematic food products like Betty Crocker's color-changing cupcake mixes expand the experiential aspect of home baking. - **Entertainment Merchandising:** Collaborations between film franchises and food brands represent a lucrative synergy in entertainment merchandising. - **Retail Packaging:** Innovative and themed packaging solutions, such as Wicked-themed Betty Crocker products, enhance the retail appeal of grocery items. ## Related on Trend Hunter - [Witchy Dual-Color Cake Mixes](https://www.trendhunter.com/trends/betty-crocker-wicked-collectors-edition-cake-mix.md) - [Witchy Ready-to-Bake Cookies](https://www.trendhunter.com/trends/wickedinspired-pillsbury-shape-cookies.md) - [Mystery Color Macaroni Cups](https://www.trendhunter.com/trends/mystery-color-macaroni-cheese.md) - [Wizard-Inspired Cake Mixes](https://www.trendhunter.com/trends/betty-crocker-harry-potter.md) - [Dual-Flavor Movie-Inspired Cakes](https://www.trendhunter.com/trends/wicked-celebration-cake.md) - [Moody Baking Mixes](https://www.trendhunter.com/trends/super-moist-dark-chocolate-cake-mix.md) - [Spellbinding Baking Kits](https://www.trendhunter.com/trends/harry-potter-inspired-pillsbury-and-betty-crocker.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md)