# Cupcake Cannons Johnny Cupcakes Creates the Ultimate Food Fight By Vittoria Natarelli | Published 2010-05-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/cupcake-cannon References: [dvice](http://dvice.com/archives/2010/04/does-it-hurt-to.php) & [johnnycupcakes](http://www.johnnycupcakes.com/blog/) Food fights are fun. Now imagine a food fight with a cupcake cannon? Epic. This video from 'Johnny Cupcakes' is a slow motion reaction reel of people getting hit by colorful cupcakes from a cupcake cannon. Now, I know what you are thinking: a cupcake can't hurt too much. But when each cupcake is being launched out of a 120psi cannon at a seemingly close distance, well it has to hurt a little. This vid is a great giggle, and is beautifully shot for such a fun idea. Enjoy! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 37% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Food Fight Entertainment:** Opportunity for innovative food-inspired entertainment experiences, including cupcake cannons. - **Impactful Marketing Stunts:** Opportunity for brands to create attention-grabbing marketing stunts, incorporating new and fun elements like a cupcake cannon. - **Mess-free Gaming:** Opportunity for game developers to create a virtual option of cupcake cannons for mess-free gaming experience. ### Who This Affects Most - **Food and Beverage:** Innovative food fight entertainment concepts, including cupcake cannons, can be incorporated for unique and fun catering experiences. - **Events and Entertainment:** Incorporating elements like cupcake cannons in events and entertainment can increase engagement and provide a memorable experience for attendees. - **Advertising and Marketing:** Using fun and unique elements like cupcake cannons in advertising and marketing campaigns can create buzz and increase brand awareness. ## Related on Trend Hunter - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Cupcake-Flavored Ice Creams](https://www.trendhunter.com/trends/cupcake-ice-cream-flavor.md) - [Sprinkle Cake Mixes](https://www.trendhunter.com/trends/funfetti-celebrations-cake-mix.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md) - [Collaboration Snack Cake Shakes](https://www.trendhunter.com/trends/hostess-cupcake-shake.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Sugary Cotton Candy Donuts](https://www.trendhunter.com/trends/cotton-candy-explosion.md)