# Baking Business Statistics With Cupcakes Here to Stay It's Time to Open a Cupcake Bakery By Gil Cohen | Published 2013-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cupcake-bakery References: [indulgy](http://indulgy.com/post/K01TgkwtF1/cupcake-infographic) & [chef2chef.net](http://www.chef2chef.net/) Taking a look at all the money people put into cupcakes, it seems as though now is a great time for anyone who owns a cupcake bakery. Sprinkles created the concept of a cupcake vending machine that is essentially bringing in business 24 hours a day, and even offers options for pets. Crumbs bakery is the top-selling cupcake shop in the US and sees continual growth in sales annually. With more unusual flavors being created and the ability to customize the dessert, the popularity of these gourmet treats is far from diminishing. People are even using platters of cupcakes in the place of traditional wedding cakes. While it does have some competition, a cupcake bakery always has happy customers. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **24-hour Cupcake Vending Machines:** The concept of cupcake vending machines opens up the opportunity for bakeries to generate sales throughout the day, including options for pets. - **Continual Growth of Cupcake Shops:** The continual growth in sales of cupcake shops presents an opportunity for entrepreneurs to open new cupcake bakeries and tap into the increasing demand. - **Customization and Unusual Flavors:** The popularity of gourmet cupcakes with unusual flavors and customization options signifies a potential market for unique and personalized cupcake offerings. ### Who This Affects Most - **Bakery:** The bakery industry can capitalize on the cupcake trend by opening specialized cupcake bakeries or expanding existing product lines to include gourmet cupcakes. - **Vending:** The vending industry can explore the opportunity of introducing cupcake vending machines as a new and convenient way for customers to purchase cupcakes. - **Wedding and Events:** The wedding and events industry can embrace the trend of using platters of cupcakes as alternatives to traditional wedding cakes, offering unique dessert options. ## Related on Trend Hunter - [Bakery Brand Beauty Products](https://www.trendhunter.com/trends/sprinkles-cupcakes-beauty-products.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md) - [Canadian Bakery Expansions](https://www.trendhunter.com/trends/crave-cupcakes.md) - [Cinnamon Roll Cupcakes](https://www.trendhunter.com/trends/cinnamon-roll-cupcakes.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Cupcake-Flavored Ice Creams](https://www.trendhunter.com/trends/cupcake-ice-cream-flavor.md)