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# Gourmet Noodle Cups
Nissin's Newest Cup of Noodles is a Convenient Michelin-Starred Meal

By Laura McQuarrie | Published 2017-06-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cup-of-noodles
References: [en.rocketnews24](http://en.rocketnews24.com/2017/06/02/michelin-star-winning-ramen-can-now-be-bought-nationwide-in-cup-noodle-form/) & [nissin](https://www.nissin.com/jp/news/6024)

Tokyo's Nakiryu is a [Michelin](https://www.trendhunter.com/trends/premium-kimchi-line)-starred ramen restaurant that is now teaming up with [Nissin Foods](https://www.trendhunter.com/trends/cup-noodles-stir-fry-rice-with-noodles) for the Signature Restaurant Series. As part of this collaboration, consumers are now able to enjoy a Michelin-starred ramen dish with the ease of making themselves a bowl of instant noodles.

The Signature Restaurant Series: Nakiryu Dandan Noodles boasts a spicy flavor from hot pepper, as well as umami notes from the inclusion of soy sauce and sesame. The cup of noodles also boasts a special "sparkling oil" packet that adds a richness to the meal.

Around the world, many food and beverage producers are taking part in unique collaborations as a means of upleveling existing products with exciting new features and flavors that offer little tastes of luxury for an affordable price.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 51% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Culinary Innovations:** Collaborations between renowned restaurants and food producers offer consumers affordable access to high-quality gourmet food experiences.
- **Enhanced Instant Food Offerings:** Food and beverage producers are constantly innovating to elevate the flavors and quality of instant food products, providing consumers with more satisfying and convenient meal options.
- **Luxury on a Budget:** By bringing Michelin-starred flavors to instant noodles, companies are catering to consumers who seek affordable luxury dining experiences.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can benefit from collaborations with renowned restaurants to create exciting new products that appeal to consumers seeking unique culinary experiences.
- **Instant Food:** The instant food industry has the opportunity to enhance their offerings by infusing them with premium flavors and ingredients, providing consumers with convenient yet flavorful meal options.
- **Affordable Luxury:** The affordable luxury industry could leverage collabs between premium restaurants and food producers to create gourmet experiences that are accessible to a wider range of consumers.

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