# Obvious Java Packaging Cup of Joe Sells Beans in a Traditional Cup By Jamie Danielle Munro | Published 2014-07-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cup-of-joe References: [packageinspiration](http://www.packageinspiration.com/cup-joe-coffee-company.html/) & [yijialiang.net](http://www.yijialiang.net/) Cup of Joe coffee company, with the help of Yijia Liang, have used a distinct kind of [packaging for its product](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee). For those who would like to buy beans from a store, they are able to carry them away in a coffee cup, instead of a [plain paper bag](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier). Talk about meta. The name of the company is also blatant on the coffee cup, with Cup of Joe written in bold letters across the front. The different kinds of beans can be taken away with various hues of cups too, so as to ensure that one doesn't confuse the different flavors. Each cup even comes with a helpful handle for transporting the beans. Yijia Liang did a great job with coming up with the design on this product. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Distinctive Product Packaging:** Using unique packaging for traditional products can provide a memorable customer experience for increased brand loyalty and word-of-mouth advertising. - **Brand-centric Design:** Designing packaging with bold branding elements can aid in product recognition and help increase brand awareness. - **Functional Packaging:** Including functional elements in packaging such as handles or easy-open features can improve customer convenience and satisfaction. ### Industries Being Reshaped - **Coffee Retail:** Coffee retailers can differentiate their products and increase brand loyalty by incorporating unique packaging designs. - **Packaging Manufacturing:** Packaging manufacturers can seize the opportunity to create new, innovative designs that cater to business owners who value striking and functional packaging. - **Consumer Goods Retail:** Consumer goods retailers can learn from innovative packaging designs to help their own products stand out and compete in the market. ## Related on Trend Hunter - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Sustainably Packaged Coffee Products](https://www.trendhunter.com/trends/singleserve-coffee-bags.md) - [Sustainable Indian Coffee Jars](https://www.trendhunter.com/trends/rage-coffee.md)