# Reformatted Noodle Cups Nissin's Cup Noodles Now Boast a Healthier Formula By Laura McQuarrie | Published 2016-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cup-noodles References: [brandeating](http://www.brandeating.com/2016/09/cup-noodles-recipe-changed-now-with-no-added-msg-and-no-artificial-flavors.html) In celebration of the 45th birthday of its ramen noodles, [Nissin](https://www.trendhunter.com/trends/cup-noodle-super-combined) has been releasing a variety of [limited-edition Cup Noodles](https://www.trendhunter.com/trends/cup-noodles-dill-pickle). While many of these products are being packaged in celebratory packaging that will not be instated for the long-term, one change that Nissin is planning to take forward is a new formula that's been reformatted with an emphasis on health. The all-new Cup Noodles recipe now boasts [no added MSG, no artificial flavors](https://www.trendhunter.com/trends/chicken-bone-broth-ramen-cup) and reduced sodium, all of which are changes that consumers have been interested in seeing. With these changes, the taste and price of Cup Noodles remains the same. In recent years, many brands have been overhauling their products with a focus on all-natural ingredients in response to consumers who are increasingly concerned with the quality of food ingredients. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthier-noodle-cups:** Opportunity for companies to reformulate their instant noodle products to meet the growing demand for healthier options. - **Clean-label-food:** Disruptive innovation opportunity for brands to remove artificial flavors and additives from their food products to cater to health-conscious consumers. - **Sodium-reduction:** Potential for companies to develop low-sodium alternatives for popular processed food products, aligning with the rising interest in reducing sodium intake. ### Who This Affects Most - **Instant-noodles:** Companies in the instant noodle industry can leverage the trend towards healthier options by offering reformatted and healthier noodle cups to attract health-conscious consumers. - **Food-manufacturing:** Opportunity for food manufacturers to capitalize on the clean-label food trend and develop healthier food products with reduced artificial additives and flavors. - **Processed-food:** Innovation opportunity for the processed food industry to develop low-sodium alternatives to meet the increasing demand for healthier and lower-sodium food options. ## Related on Trend Hunter - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [Noodle-Free Instant Ramens](https://www.trendhunter.com/trends/nomen-ramen.md) - [Plant-Powered Umami Noodles](https://www.trendhunter.com/trends/high-protein-instant-ramen.md) - [Quick-Cooking Fresh Ramen Kits](https://www.trendhunter.com/trends/sun-noodle.md) - [Mess-Free Chicken Wing-Inspired Noodles](https://www.trendhunter.com/trends/cup-noodles-wings.md) - [Microwave-Safe Noodle Cups](https://www.trendhunter.com/trends/papercupconfessions.md) - [Free-From Ramen Cups](https://www.trendhunter.com/trends/chicken-bone-broth-ramen-cup.md) - [Flavor-Packed Ramen Noodle Cups](https://www.trendhunter.com/trends/naked-ultimate-ramen.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md)