# Eco-Friendly Cup Holders The Ponchic Cup Holder Card is Embedded with Seeds to Grow Plants By Laura McQuarrie | Published 2018-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cup-holder-card References: [kickstarter](https://www.kickstarter.com/projects/1309734250/quickstarter-ponchic-cards) In the push to reduce [single-use plastics](https://www.trendhunter.com/trends/better-cup-for-all), many consumers and brands are coming up with sustainable solutions to common problems—such as the way the Ponchic cup holder card allows for multiple takeaway drinks to be carried with ease. The cup holder itself is made with a [biodegradable material](https://www.trendhunter.com/trends/home-compostable-coffee-cups) that is embedded with various seeds to that it can be purposefully planted at the end of its life to produce a flower or plant in the garden. At the end of its useful life, the cup holder is said to "bloom with coffee, mint, basil, vanillia, lemon and tomato plants." Unlike some [takeaway cup holders](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise) that may offer more slots than a single user needs for carrying two or three drinks, this simple solution helps to cut down on material waste. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Cup Holders:** Opportunity to create eco-friendly cup holders made of biodegradable materials embedded with seeds for reuse - **Green Packaging Solutions:** Innovative green packaging solutions that can be reused and transformed into plants or flowers to reduce single-use plastics - **Sustainable Takeaway Options:** Developing sustainable and environmentally-friendly takeaway options to reduce material waste ### Where This Applies - **Hospitality:** Hotels, restaurants, and cafes can invest in sustainable takeaway options to promote eco-friendliness and reduce waste - **Retail:** Stores can sell biodegradable cup holders that can be reused or repurposed for gardening to support environmentally-conscious lifestyles - **Food and Beverage:** Food and beverage companies can offer green packaging solutions to attract eco-conscious consumers and contribute to reducing plastic waste ## Related on Trend Hunter - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Sustainable Edible Cups](https://www.trendhunter.com/trends/haeckels-3.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Zero-Waste Seedling Pots](https://www.trendhunter.com/trends/bough-pot.md)