# Customizable Cultured Diamonds Great Heights' Lab-Grown Diamonds Give Customers More Control By Laura McQuarrie | Published 2019-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cultured-diamonds References: [prnewswire](https://www.prnewswire.com/news-releases/great-heights-launches-a-new-era-of-lab-grown-diamonds-with-ethical-standards-and-unparalleled-customization-300939209.html) & [greatheights](http://www.greatheights.com) Great Heights is now introducing its own [cultured diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds) that mimic the natural growing process, allowing customers to enjoy precious styles that are high-quality, affordable, ethical and more customizable than ever before. The launch collection of [lab-grown diamonds](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025) appeals to the next generation of consumers who are looking for [conflict-free jewelry pieces](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds). Now, Great Heights is giving consumers the ability to choose the cut, color and clarity of their diamond with a simplified online tool called Guide Me. The platform integrates CGI technology to offer 360-degree product views to mimic the jewelry pieces that they would see in-store. Lab-grown diamonds can retail for up to 40% less compared to mined diamonds, and offer other qualities that rival natural diamonds. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 80% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Lab-grown Diamond Market:** Lab-grown diamonds are disrupting the traditional diamond industry and creating opportunities for new entrants to capture market share. - **Customizable Jewelry:** The ability to customize jewelry pieces, such as diamonds, is becoming more popular as consumers seek personalized and unique products. - **Ethical and Sustainable Jewelry:** Consumers are becoming increasingly concerned about ethical and sustainable practices and are seeking out brands that prioritize these values in their production processes. ### Industries Being Reshaped - **Jewelry Retail:** Retailers can use lab-grown diamonds to offer affordable and customizable products, disrupting the traditional diamond industry. - **Online Shopping:** The integration of CGI technology in online shopping platforms, such as Great Heights' Guide Me, is allowing for a more immersive and personalized shopping experience for consumers. - **Environmental and Social Sustainability:** Brands that prioritize environmental and social sustainability in their production processes, such as lab-grown diamonds, have the opportunity to attract consumers who are willing to pay a premium for ethically sourced products. ## Related on Trend Hunter - [Ethical Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/caratbee.md) - [Premium Lab-Grown Diamond Rings](https://www.trendhunter.com/trends/labgrown-diamond-rings.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md) - [Lab-Grown Diamond Jewelry Collections](https://www.trendhunter.com/trends/labgrown-diamond-jewelry.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Local Diamond Collections](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds.md) - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md) - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md)