# Chewy Kombucha Candies Eva's Cultured Candy Makes Snacks from the Culture That Ferments Kombucha By Laura McQuarrie | Published 2019-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cultured-candy References: [wweek](https://www.wweek.com/culture/2019/04/23/the-kombucha-industry-has-expanded-beyond-just-bottled-booch-here-are-five-of-our-favorite-kombucha-products/) & [culturedcandy](https://www.culturedcandy.com) Licensed natural health practitioner Eva Sippl launched Eva's Herbucha in 2008 and now, over a decade later, is introducing Eva's Cultured Candy. These candies are not infused with kombucha but made with the [symbiotic culture of bacteria and yeast](https://www.trendhunter.com/trends/gummiotics) (SCOBY) that plays an essential part in transforming sweet tea into tangy, [probiotic-rich kombucha](https://www.trendhunter.com/trends/functional-kombucha). As such, the candies have a [chewy texture](https://www.trendhunter.com/trends/kabang-energy-candy) when they are dehydrated and crystalized in small batches, which creates a richness of flavor and even preserves some of the probiotics of the beneficial beverage. The gut-nourishing candies are available in varieties like Zesty Lavender, Apple Pie and Orange Cream, which offer completely new flavor experiences for fans of Eva's Herbucha kombucha drinks. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Probiotic Candy:** Creating probiotic-rich candies using the symbiotic culture of bacteria and yeast (SCOBY) found in kombucha presents an opportunity for disruptive innovation in the candy industry. - **Dehydrated Confections:** The process of dehydrating and crystalizing candies in small batches allows for the creation of unique flavors and textures, presenting an opportunity for disruptive innovation in the confectionery industry. - **Flavor Exploration:** Introducing new and unique flavors like Zesty Lavender, Apple Pie, and Orange Cream in candy form provides an opportunity for disruptive innovation in the flavor industry. ### Industries Being Reshaped - **Candy Manufacturing:** Incorporating probiotics into candy production can revolutionize the candy manufacturing industry by tapping into the growing demand for gut-friendly snacks. - **Confectionery:** Exploring the possibilities of dehydrated and crystalized confections can disrupt the confectionery industry by offering consumers novel and exciting candy experiences. - **Flavor Development:** Creating innovative candy flavors such as Zesty Lavender, Apple Pie, and Orange Cream can drive disruption in the flavor development industry by pushing the boundaries of traditional flavor profiles. ## Related on Trend Hunter - [Functional Low-Sugar Candies](https://www.trendhunter.com/trends/oomph-sweets-chews.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md) - [Zesty Orange Kombuchas](https://www.trendhunter.com/trends/kombuchas.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Kid-Friendly Kombuchas](https://www.trendhunter.com/trends/kid-friendly-kombucha.md) - [Veggie-Packed Gumdrops](https://www.trendhunter.com/trends/gumdrops.md)