# Health-Conscious Probiotic Sodas Culture Pop Soda Was Created in Partnership with Rook NYC By Jana Pijak | Published 2021-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/culture-pop-soda References: [drinkculturepop](https://drinkculturepop.com/) & [rooknyc](http://rooknyc.com/) [Culture Pop](https://www.trendhunter.com/trends/culture-pop-soda-1) Soda is a [probiotic soda brand](https://www.trendhunter.com/trends/live-soda-juicy-grape) offering a selection of four flavor varieties that are all non-GMO, vegan, gluten-free and plant-based. The flavors include Orange Mango Chili & Lime, Watermelon Lime & Rosemary, Ginger Lemon & Turmeric and Wild Berries Basil & Lime. Each soda is made with "organic juices and real ground organic spices," is sold in 12oz cans and contains just 40 calories per beverage. Created in partnership with ROOK / [NYC](https://www.trendhunter.com/trends/probiotic-coconut-yogurts), Culture Pop Soda and its brand identity embody healthy lifestyle habits and combine bold illustrations with vibrant colors. The NYC-based creative agency specializes in "branding, packaging design and creative production" and prides itself on developing and deploying "impactful, actionable creative solutions to build awareness, drive consumption and impact culture through collaborative partnership with its clients." Image Credit: Culture Pop Soda ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Beverages:** There is a growing trend towards plant-based and vegan beverage options, creating an opportunity for entrepreneurs to innovate with unique flavors and ingredients. - **Probiotic Products:** Probiotics are gaining popularity and can be incorporated into a variety of products beyond supplements, providing an opportunity for companies to introduce new offerings such as probiotic sodas. - **Healthy Convenience:** Consumers are seeking healthier options that are also convenient, creating an opportunity for companies to introduce convenient and healthy products such as Culture Pop Soda. ### Who This Affects Most - **Beverage Industry:** The beverage industry has a growing demand for plant-based and probiotic options that also cater to health-conscious consumers. - **Creative Agency Industry:** Creative agencies are in a unique position to help brands develop impactful and innovative packaging designs that can appeal to consumers seeking healthier options. - **Health Food Industry:** The health food industry is a fertile ground for entrepreneurs to launch new products that cater to consumers seeking healthy and convenient options such as Culture Pop Soda. ## Related on Trend Hunter - [Cherry-Flavored Soda Iterations](https://www.trendhunter.com/trends/culture-pop-soda-1.md) - [Gut-Friendly Soft Drinks](https://www.trendhunter.com/trends/hip-pop-soda.md) - [Organic Gut Health Refreshments](https://www.trendhunter.com/trends/mighty-pop.md) - [Juice Brand Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-sodas.md) - [Carbonated Probiotic Sodas](https://www.trendhunter.com/trends/blakes-hard-cider-1.md) - [Cold-Crafted Prebiotic Sodas](https://www.trendhunter.com/trends/prebiotic-sodas1.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Probiotic Singer-Approved Drinks](https://www.trendhunter.com/trends/culture-pop-noah-kahans-sparkling-black-cherry.md) - [Sugar-Free Flavored Sodas](https://www.trendhunter.com/trends/cove-soda.md)